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Vexiom Consumer Beverages Announces Plans To Launch Hype Energy Drink

April 25, 2005 -- Vexiom Consumer Beverages today announced that it will introduce Hype Energy Drink in the United States in the mid second quarter of 2005. "Many people already enjoy the taste and energy boost in other energy juices so it seemed only natural to include our great tasting carbonated beverage with berry flavors in our flagship brand," said Tyler Barr, President , Vexiom Consumer Beverages, Hype North America.



The launch of Hype Energy X2 follows the successful roll out of Hype Energy in the U.K. market, which has become the #1 energy drink in Canada, France, and Iran. The launch kicks off a year of innovation for Vexiom Consumer Beverages which will include a range of offerings across all beverage categories.



Hype Energy Drink will be supported by an extensive marketing campaign. Further details on launch plans will be made available closer to the introduction. Vexiom Consumer Beverages is the world's leading marketer of beverages. Our business includes Hype, a global industry leader of energy drink beverages.



For more information about Hype Energy Drink, please visit our website at www.hype.com.

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