Fantasy Football and Fantasy Football Analysis Meet Wall Street

In response to the rapid growth in popularity of fantasy football, some industry leaders in the fantasy sports industry are leveraging increasingly sophisticated tools and analysis designed to provide fantasy football owners the edge they need to win their leagues. MyFantasyBall.com (http://www.myfantasyball.com) is one such company. MyFantasyBall has unveiled an entirely new approach to fantasy football analysis: analyzing the NFL players on fantasy football teams as if they were financial investments for fantasy football owners.

Standard fantasy football projections, typically, only look at past player performance and upcoming match-ups in an attempt to gauge future player performance. In contrast, MyFantasyBall.com utilizes a comprehensive methodology to develop a risk/reward analysis for fantasy owners that is, virtually, identical in concept to the analysis performed by economists, financial analysts, and money managers to value stocks and other investments. MyFantasyBall's8217;s analysis is fully customized to the specific scoring rules of every league in which a user participates.

Jeff Robinson, CEO of MyFantasyBall and a Chartered Financial Analyst, believes that, 's8220;this is the next, logical move in fantasy sports analysis. Fantasy owners, typically, have quite a bit riding on fantasy football games, ranging from their reputation and pride, to a significant amount of money, at times. Therefore, it only makes sense that fantasy football players be professionally analyzed at the same level as if they were an investment for the owner.'s8221;

Robinson elaborates on the details behind this approach: 's8220;If I were considering buying a particular stock, I would evaluate the expected return of that investment in light of its perceived risk. I's8217;d then analyze what correlation, if any, that stock has with my other investments. I would want to add stocks that would diversify my holdings, ultimately building a portfolio that maximizes return and minimizes risk as much as possible. Just as with my investment portfolio, when investing in fantasy football players, I always seek to build a team that will accumulate the most points under my league's8217;s scoring rules, while minimizing risk of the entire team through portfolio analysis.'s8221;

The idea for MyFantasyBall originated from a group of addicted fantasy football fans with financial, statistical, and economic backgrounds. 's8220;I, personally, came to MyFantasyBall from the world of investment banking. The core analytic concepts that you apply in financial analysis translate perfectly to fantasy sports analysis. As an investment banker, I valued, bought, and sold particular investments and companies. Now, I do much the same, just with fantasy football players, and I share this expertise with MyFantasyBall users. MyFantasyBall was founded to give fantasy football owners the ability to have 's8216;Wall Street's8217;-caliber analysis at their fingertips when making personnel decisions regarding their fantasy football teams.'s8221;

In recent days, news articles have discussed the significant amount of time that fantasy football owners spend in making fantasy football personnel decisions and transactions while at work. Robinson points out that 's8220;given the wealth of breaking news, statistics, and other information at their disposal, competitive fantasy owners increasingly spend significant portions of their day weeding through information to make the best personnel decisions. MyFantasyBall recognizes that the typical fantasy owner may not have much time each day to devote to his or her fantasy team. MyFantasyBall performs all the research and expert analysis, enabling these players to rapidly obtain the information they need to win their league.'s8221;

For additional information on the news that is the subject of this press release, contact Phil Ayres, Media Relations Director, or visit www.myfantasyball.com.

About MyFantasyBall.com (http://www.myfantasyball.com):

MyFantasyBall is an online provider of customized fantasy football rankings, projections, news, and analysis.




Fantasy Football and Fantasy Football Analysis Meet Wall Street



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