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Guidant Financial Group Names New CEO

Guidant Financial Group announced today that Stephan Roche has been named the company's8217;s new Chief Executive Officer. Roche, a former executive at ShareBuilder Corp., takes the helm from company co-founder David Nilssen, who is transitioning to the position of Executive Vice President. As a board member and key shareholder, Nilssen will continue to work closely with Roche to set the vision for Guidant, the leading provider of self-directed IRA services and small business financing solutions.

Nilssen and the company's8217;s Board passed the torch to Roche after he demonstrated a strong leadership capacity as the company's8217;s President and Chief Operating Officer from January 2008 to January 2009.

's8220;Stephan is the ideal person to drive our growth in 2009 and beyond,'s8221; says Nilssen. 's8220;His extensive experience in creating innovative growth strategies and providing operational management has proven to be crucial to Guidant's8217;s success this past year. He brings a terrific balance of creativity, motivation and leadership to our business.'s8221;

In his new position, Roche will work with the Board of Directors to establish Guidant's8217;s long-term vision and the strategic and operational leadership necessary to continue the company's8217;s success. Roche's8217;s first goals are to strengthen Guidant's8217;s presence in the small-business financing market and to build out individual investor services related to the company's8217;s market-leading self-directed IRA.

Roche says he is realistic about the challenges Guidant faces during this time, but remains optimistic about its unique ability to enable non-lender financing and investments outside the stock market.

's8220;For many potential small business owners, our innovative 401(k) rollover provides a strategic source of funding,'s8221; Roche adds. 's8220;I am passionate about the importance of enabling individuals to invest in their own success. I look forward to working with our extraordinary team as we help Americans to discover new ways to create success, make alternative investments, and build a secure retirement.'s8221;

Roche came to Guidant in January 2008 from ShareBuilder Corporation after its acquisition by ING DIRECT in late 2007. At ShareBuilder, Roche launched the company's8217;s 401(k) administration arm and served as General Manager of the Small Business Group and member of the company's8217;s executive team. Before joining ShareBuilder, Roche spent more than eight years at the leading strategy consulting firm Bain 's38; Company. In addition to being a 2006 Puget Sound Business Journal 's8220;40 under 40's8221; honoree, Roche graduated cum laude from Princeton University and earned an M.B.A. from Harvard Business School.

About Guidant Financial Group:

Guidant Financial Group provides investors with safe and innovative options to invest for their retirement futures. Guidant is the premier provider of self-directed IRAs and small business financing solutions through. Guidant'ss services allow investors the freedom to make alternative investments in real estate, franchises, businesses, tax liens and more.

Contact:

David Nilssen

(425) 289-3200 ext 3325

pr (at) guidantfinancial.com

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