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EA SPORTS and The Weather Channel Interactive Team Up to Fight ForEvery...

EA SPORTS's8482; and The Weather Channel Interactive (TWCi) today announced that dynamic, up-to-date weather forecasts will be featured in one of the best-selling video game series in history with the release of Madden NFL 10, available August 14, 2009. The latest version of the top-selling franchise now features real-time weather updates from The Weather Channel to reflect accurate, up-to-date weather conditions that can affect game play in the Xbox 360's174; and PLAYSTATION's174;3 versions of Madden NFL 10.

's8220;One reason why we's8217;re the number one selling football game in history is because we strive to add more realism to the game experience, and real-time weather conditions from The Weather Channel help deliver the most authentic football game to your living room,'s8221; said Nathan Stewart, director of marketing for EA SPORTS. 's8220;Now if it's8217;s snowing in Pittsburgh, it will be snowing on your screen and affect the play of the game.'s8221;

Madden NFL 10 places gamers even more 's8216;in the game's8217; with the added realism of weather challenges. Kick a field goal in 50-mph winds in Chicago, run a route as a receiver on slippery turf, or set up as quarterback in wintry conditions in Green Bay. Through an agreement with Electronic Arts Inc., The Weather Channel provides custom real-time weather to a gridiron matchup for each stadium location through a live Internet connection. Upon loading a new game, users have the option to choose the current conditions at the selected location to create the corresponding weather experience for that game.

's8220;Many of our weather.com users are avid sports fans and gamers, so we's8217;re excited to extend their weather experience and bring another element of realism to Madden NFL 10,'s8221; said Derek Van Nostran, director of marketing for TWCi. 's8220;The Weather Channel Interactive is thrilled with the opportunity to extend our relationship with EA SPORTS and bring our weather expertise to this highly anticipated fan favorite.'s8221;

Other popular EA SPORTS video games for which The Weather Channel provides dynamic, real-time weather include NCAA's174; Football 10 and Tiger Woods PGA TOUR's174; 10. Madden NFL has sold more than 75 million copies and has more than $2 billion in sales since its debut in 1989.

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