The primary focus of the portal is to offer consumers insights into feedback on products they may be in the market to purchase.
Most South Africans don't have the necessary information when making purchasing decisions and rely on the input they get from the sales person - which may not always be 100 percent
accurate. The site has a simple, easy-to-use interface for adding product reviews and a powerful search facility for users looking for specific products.
The second of the new brands is Kaboom.co.za, the focus of this portal is around games. The portal offers something for the whole family, with the various games broken up into their
specific genre's. Online Entertainment brands remains a core focus of Trafficonomy, says van Diggelen and we'll continually strive to provide our users with the best possible variety.