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Urbaniacs BringON Da Funk to MashON.com

(2008 San Diego Comic-Con Booth #5367) - Brandissimo! Inc.'s Urbaniacs.com (http://www.urbaniacs.com/), in association with MashON.com (http://www.mashon.com/) is pleased to announce a licensing agreement for the MashON Urbaniacs Comic Book Creator that lets Urbaniacs members create their own Urbaniacs digital comic books. Fans will be able to share and post their MashON Urbaniacs comic books on their favorite web pages, blogs, and at MashON.com.

"We're thrilled to offer Urbaniacs users the ability to create their own stories with Urbaniacs characters," said Josh Fisher, SVP of Content and Executive Producer at Brandissimo! "As Mayor DaMan would say, 'This is one funky opportunity.'"

"Brandissimo's Urbaniacs characters jump off the page when brought into the interactive MashON Comic Book Creator world," said Philippe Benoliel, CEO of MashON. "The essence of urban online culture is captured in Urbaniacs characters, and we are happy to give fans the ability to create their own MashON Urbaniacs comic books and graphic novels."

About Urbaniacs

Urbaniacs (http://www.urbaniacs.com/) is a comic book world come to virtual life. Transform your online self into your own funk-infused super-avatar known as an "Urbaniac." Meet new "Homeys" or challenge your "Arch Enemies" to a multiplayer battle. Each Urbaniac can be customized in thousands of ways. While the characters and styles are immediately attractive to younger audiences, the depth, clever games, and irreverent sensibility appeal to the teens and adults who play. There is a wide range of humorous and entertaining interactions for anyone looking for an adventure. Direct your Urbaniac to "The Streets" to chat with friends and show off funky super powers, or cruise to the "Arena" to take out some aggressions with a hilarious round of "Wedgie Toss." Join a local challenge to become a "Boombox" master, or spend some time earning "Urbos" (Urbanville's currency) while playing "Beat Bot Boogie." There are many compelling social community features built into the comic gameplay of the world. Once you've earned some Urbos, you can head down to the "Pimp Out Depot" to trade them in for some fresh new gear and gadgets to equip on your Urbaniac. But be careful! At any moment, you could be faced with a challenge, assault, or battle by another Urbaniac or one of the in-game characters. Scared Don't be. Just invite some Homeys along and you and your crew could take over the city in no time.

The group elements make the site come to life. Try your best to out-rap Urbanville's Mayor DaMan in the "Freestyle" rap forum or check out the "Newbie" posts to get some insider tips about how to play the more challenging games. Better yet, create your own forum and see how the Urbaniacs community responds. Urbaniacs is an evolving virtual world created to inspire the imagination and provide hours of fun, funny, funky entertainment and adventure to all who participate.

For more information please visit Urbaniacs.com (http://www.urbaniacs.com/).

About MashON

MashON (www.MashON.com) provides web-enabled tools, widgets, and software applications that provide personal interactivity to let users create, connect and syndicate easily on the Internet. The company's signature product, MashON Comic Book Creator, is an online and desktop application that embraces user-generated content ("UGC") and enables users to blend their user-generated content creations into social networks, blogs, and Internet brand spaces. MashON licenses its technology and its MashON Platform, and is partnering with, many world class lifestyle brands and advertisers in entertainment, online portals, video games, motion picture, television, music, sports, fashion, art, and travel.

For more information please visit: www.MashON.com.

Media Contact Information:

MashON

Mark Politi

Vice President - Licensing and Media Relations

800.560.2993 x 4206

310.409.5938 (M)

Mark @ MashON.com

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