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888ladies Receives GamCare Certificate

888.com one of the leading gambling and entertainment companies on the Web, has recently received the GamCare certificate for its popular 888ladies bingo site (http://www.888ladies.com), catering especially to female players.

The certificate is issued by GamCare, the British National Association for Gambling Care Educational Resources 's38; Training. The registered charity provides information, advice and practical help to players and addresses the social impact of gambling. As part of its work it acknowledges those gambling providers that achieve high standards of social responsibility and player protection and awards them with certification.

Since last year, 888.com has been included in the list of certified online gambling operators GamCare publishes, which has now been expanded to include 888ladies.

The certificate reflects good practice and commitment to the protection of players as manifested in GamCare'ss Code of Practice for Remote Gambling. Only companies that implement these guidelines receive the certification.

GamCare'ss principles are in line with 888.com'ss own approach, which emphasizes responsible gaming. As part of its responsibility initiative (http://888responsible.com/), 888 participates in social activities and encourages practices to avoid problem and underage gambling. The campaign is based on the strong belief that customers will enjoy the games on offer most by playing responsibly.

For further information, please contact Gill Carter at +00-350-49800 or newscom at 888 dot com.

Notes to editors:

About 888.com:

888.com is one of the World'ss leading gaming and entertainment companies. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other.

Founded in 1997 - 888.com this year celebrates its 10th anniversary - by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker.

888.com'ss goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member!

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member.

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 11 different languages in 176 countries worldwide.

A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member if eCOGRA, an independent standards authority for the industry committed to protecting online players around the world. It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies.

888.com recently announced its first acquisition; the bingo business and assets from Globalcom Limited. Bingo games can now be found at 888.com as can other new offerings including Backgammon.

Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced early 2007, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.RileysPoker.com. 888.com has also seen the launch of mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

Over the last 3 years, 888.com has been named Best Online Casino twice running and Best Online Operator of the Year at the eGaming Awards as well as being voted Best Online Casino at the Inside Edge Awards and most recently, being named Best Online Casino at the UK Gambling Awards.

Offline activity sits side by side the online business, complimenting 888.com'ss position as the leading authority in gaming entertainment. 888.com is the main sponsor of UEFA Cup Champions Sevilla FC in Spain and the title sponsor of the 888.com World Snooker Championship held at The Crucible in Sheffield. 888.com also has individual associations with top snooker talents in the world; Ronnie O'sSullivan and 888.com World Champion John Higgins.

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