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Award Nominations Abound for Robomodos Innovation on Tony HawkRIDE



This month at the game industry'ss E3 conference, Robomodo and Activision Publishing, Inc. (Nasdaq: ATVI), received Best Innovation nominations for Tony Hawk: RIDE from GameTrailers/Spike TV and a runner up award for Best of E3 Most Innovative game from top game site 1up.com. In addition to nominations for innovation, Tony Hawk: Ride also received nominations for Best Hardware and Best Sports Game from the E3 Game Critic Awards; runner up for Best of E3 Sports Game from 1up.com; a nomination for Best Sports Game from GameTrailers/Spike TV; and a nomination for Best New Hardware by G4 TV. Tony Hawk: RIDE is the first game developed by Robomodo, and will be simultaneously released this holiday 2009 on all of the top next-generation consoles.



These nominations are very satisfying to the Robomodo team, which has been working tirelessly to make Tony Hawk: RIDE the ultimate skateboarding game, said Josh Tsui, President of Robomodo. We'sve worked closely with Tony Hawk to make a skateboard controller that lets players truly experience the jumps and spins. Feeling the actual board under your feet makes you feel like you are really riding. We are honored that this innovation was recognized by the media in our industry.



Based in Chicago, IL, the team at Robomodo has a strong track record for marrying solid game design with an innovative artistic style and harnessing the power of next-gen systems. Its engineering team is very well versed in creating new technology that exploits the capabilities of the console hardware. This is complimented by the art and design teams's strength in providing a fulfilling gameplay experience with stunning graphic style.



About Robomodo:


Based in Chicago, IL, Robomodo is a game developer dedicated to producing top-tier products for current and next generation console platforms. The company'ss team has a strong track record for marrying solid game design with an innovative artistic style for games in the sports, fighting and action adventure genres. The company developers's portfolio includes games such as Fight Night Round 3, the Mortal Kombat series, and NBA Street. The company was founded by five partners, Joshua Tsui (President/Director), David Michicich (CEO/Creative Director), Nick Ehrlich (COO and Director of Project Management), Peter Sauerbrei (CTO) and Richard Ho (Motion Director). Robomodo (www.robomodo.com).



About Tony Hawk Inc.


Tony Hawk Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market'ss hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.



About Activision Publishing, Inc.:


Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.



Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company'ss website, Activision (www.activision.com).



Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing'ss expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as outlook, will, could, would, might, remains, to be, plans, believes, may, expects, intends, anticipates, estimate, future, plan, positioned, potential, project, remain, scheduled, set to, subject to, upcoming and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing'ss actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing'ss titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing'ss ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing'ss products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard'ss success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company'ss ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard'ss most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.



's169; 2009 Activision Publishing, Inc. Activision is a registered trademark and Ride is a trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc. All rights reserved.






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