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FooMojo Announces AsiaPacific Expansion and Opens RegionalSubsidiary...



FooMojo, Inc. (http://www.foomojo.com/), creator of the world'ss most realistic and emotionally engaging virtual pets, today announced plans to extend its global presence in the Asia-Pacific market and expand the availability of its virtual pets-based social gaming applications throughout the region. As part of the initial stage in the company'ss plans, FooMojo will open FooMojo Asia K.K., a regional subsidiary located in Tokyo. FooMojo Asia K.K. will focus on business development partnerships and marketing in Asian markets particularly China, Japan and Korea.





The company also announced today that it has reached an agreement with Oak Pacific Interactive (OPI), the holding company of RenRen.com (http://www.renren.com/) (previously Xiaonei.com) and Kaixin.com (http://www.kaixin.com/), two of China'ss largest social networking sites with close to 100 million members together. Under the terms of the agreement, FooMojo recently released a Chinese version of its virtual pets social gaming application on the RenRen and Kaixin social networks. Now, when registering on RenRen.com or Kaixin.com every new member can select a FooPet (http://www.foopets.com/) and automatically engage in the social game.



Historically, Asia has been an influential, driving force in the virtual pets space and our partnership with FooMojo is very strategic in helping us tap into the growing use of social games and applications that is spreading rapidly throughout Asian countries, said Joe Chen, chairman and CEO, OPI. FooMojo has successfully created a very entertaining and engaging social application uniquely based on the emotional attachment consumers feel for their real-world pets. The realism of FooPets already has a broad appeal across our membership and we are seeing significant traction on our social networks.



With the popularity of domestic pets, FooMojo'ss social game environment based on lifelike virtual pets and pet-oriented virtual goods is proving to have broad global consumer interest, said Dr. Ron Hornbaker, veterinarian, founder and chief executive officer of FooMojo, Inc. By expanding operations into Asia, we will continue to build our global presence and increase adoption with custom, regionalized virtual pets that appeal to consumers throughout this important market. We'sre excited to work closely with OPI, as they have a deep understanding of our products's potential in China.



FooPets (http://www.foopets.com/) are the world'ss most realistic and emotionally engaging virtual pets. As part of an entertaining social gaming environment fun for users of all ages, FooPets take on their own individual lives and develop unique personalities. They are easy to recognize due to their lifelike appearance and behavior. Once adopted, they need daily care and attention and rely on their owners for food, water, playtime and affection.



Within the FooPets environment is the newly launched Fooniverse (http://www.foopets.com/fooniverse), a parallel virtual realm where owners and pets can play like no place in the real world. After entering Fooniverse, FooPets owners access fun games and activities such as shopping at the FooBoutique and dressing pets in the latest trendy fashions; competing in FooFashion Shows against other fashion savvy pets; and spending time in the FooFoto Studio for a professional photo shoot where fashion shots of pets striking their best poses are taken.



Because FooPets are completely web-enabled, they live in favorite online locations across the Internet including Facebook and MySpace profiles and the new FooPets.com Web site. For Chinese users, FooPets can be found on RenRen.com and Kaixin.com.



About FooMojo, Inc.


FooMojo (http://www.foomojo.com/) is the creator of FooPets, the world'ss most realistic and emotionally engaging virtual pets. The 3D puppy and kitten FooPets are real in nearly every sense, growing, playing, learning tricks, developing personalities, and requiring regular feeding and care. As part of an entertaining social gaming application, users of all ages can adopt a FooPet on Facebook, MySpace, and the FooPets.com (http://www.foopets.com/) Web site, with more locations coming soon.



Aimed at enriching the lives of real people and animals with engaging, social game play, FooMojo was founded in 2007 by Dr. Ron Hornbaker, a veterinarian who believes the special bond between people and their pets could be recreated online. FooMojo'ss creative and development efforts are led by a talented group of web developers, along with artists and animators from the feature film and gaming industries. Most importantly, FooMojo is committed to supporting real pets in need, and through its non-profit FooPets Foundation, works with leading animal-related charities such as the ASPCA and The HSUS.



Located in Redwood City, Calif., FooMojo is backed by notable investors including Softbank Capital, Softbank Corp. Japan, Mike Maples, Jr., Ron Conway and Baseline Ventures. For more information visit http://www.foomojo.com.



CONTACT:    


Lynne Cox


925-321-5285






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