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Franchisecircle.com Announces Launch Of First Virtual Franchising Convention...

FranchiseCircle.com a social network for franchising launched in 2006, announced today plans to develop a 3D virtual tradeshow on the Second Life platform that will allow users' to interact with franchise brands like never before.

Second Life is a 3-D world modeled after the physical world where a user can create their own 'second life', purchasing property, communicating with over 12 million other users, purchasing cars, boats, houses, and office buildings. Users are given the opportunity to interact with objects, people, and brands as if they are real. Second Life even has its' own virtual currency exchange, the Lindex, which has produced multiple real world millionaires through he buying and trading of virtual currencies.

"Our Second Life Community will include many features that will help users connect with franchise brands both online and off at a host of franchising tradeshows", says Andrey Bushuyev, COO of FranchiseCircle.com and managing Director of FranchiseCircle.ru, soon to launch in Russia. "A Second Life community creates a great value proposition for our advertisers and also to our mission of delivering vibrant and engaging technology to prospective franchise buyers'".

The company plans to launch the first tradeshow April 14, 2008, and maintain this community by building out virtual re-creations of entire franchise locations on its' own virtual island in Second Life, Franchise Island. Services offered to franchisors will be the creation and placement of their own 'franchised' locations on other users' property on Second Life. Access to the Island will be limited to an invite only basis initially. Integration with physical franchising tradeshows such as the International Franchise Expo and the International Franchise Tradeshow is also being planned.

"One thing the Second Life platform will permit us to offer our advertisers' is a 3D, virtual experience developed for franchise brands allowing users' to interact with them in ways that were never before possible", says Shawn Ames, CEO of FranchiseCircle.com. "We will be building virtual re-creations of actual franchised locations, designing booths for advertisers in our 3D online convention, and allowing access to this virtual show 24/7 for prospective franchise buyers'.

About FranchiseCircle.com

FranchiseCircle.com is an online social network for the franchise industry, a one stop shop for information, communication, and collaboration for franchisors, prospective franchise buyers, franchisees, industry suppliers, area developers, and industry trade groups.

About Second Life

The Second Life Grid is a sophisticated development platform created by Linden Lab, a company founded in 1999 by Philip Rosedale, to create a revolutionary new form of shared 3D experience. The former CTO of RealNetworks, Rosedale pioneered the development of many of today's streaming media technologies, including RealVideo.

Linden Lab employs a senior team bringing together deep expertise in physics, 3D graphics and networking. Second Life and Linden Lab are registered trademarks of Linden Research, Inc.

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