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IPlay Bowling Rolls Into Apple App Store

I-play (http://www.iplay.com/), a leading multi-platform casual games publisher, today announced that I-play Bowling for iPhone and iPod touch is available from the Apple App Store. I-play Bowling is a revolutionary bowling game with new technology that allows users to create their own avatar and control the style, spin and strength of the bowling ball using real hand motions.

Bowling games are one of mobile gaming'ss most popular and widely enjoyed sports and we are happy to bring the I-play Bowling franchise to iPhone and iPod touch, said Don Ryan, chief operating officer, Oberon Media, I-play'ss parent company. This new version of I-play Bowling features technology that offers gamers an unprecedented level of personalization and excitement. Add in the quality of the high-end 3D graphics and bowling fans everywhere will be clamoring to download I-play Bowling and perfect their game.

I-play (http://www.iplay.com/) Bowling makes the best of the unique capabilities of iPhone and iPod touch by putting players in the bowling alley with a bowling ball in their hands. The game highlights the accelerometer technology by allowing bowlers to swing the devices to bowl! By replicating classic bowling moves and using the device as a bowling ball, gamers can change the speed, add a curve or refine their moves to bowl the perfect game. Each game is customizable with Build-A-Bowler, which allows every gamer'ss imagination to run wild by creating their avatars with endless facial features, shapes, sizes and colors. Featuring three tournaments, unlockable gameplay surprises and a multi-player pass and play mode, I-play Bowling aims to provide users with endless hours of real-life bowling action.

I-play Bowling is available worldwide for $2.99 from Apple'ss App Store on iPhone and iPod touch or at www.itunes.com/appstore/

    

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world'ss leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens-online, mobile, and interactive television-I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play'ss PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play'ss mobile division has delivered some of the biggest selling franchises in the mobile space, including the world'ss #1 best-selling racing franchise, The Fast 's38; the Furious, based on the blockbuster movies. I-play'ss interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede's8482;, Missile Command's174;, Asteroids's8482;, Monopoly's174;, Scrabble's174;, Boggle's174;, and Yahtzee's8482;. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland

About Oberon Media

Oberon Media, the world'ss leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Platform has become the industry standard and been adopted by the world'ss leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Oberon Media Gaming Platform consists of a full gaming experience that includes a full suite of casual game content, services and features tailored to each partners's specific needs. Oberon Media'ss game publishing division, I-play, works with the industry'ss best and award-winning game developers to produce the top selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contact:

Nakiah Cherry Chinchilla

Oberon Media

(646) 674-1422

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