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Centric Announces Freestyle 100K Contest for UserGenerated Content

Centric announced the opening of 's8220;Freestyle's8217;s $100K Challenge's8221; contest, featuring user-generated photography and video on the all new Freestyle website at www.freestyleusa.com. Visitors will have the opportunity to submit photos and videos, based on a monthly theme, for a chance to win the grand prize of $100,000.



Every month two winners (one photo and one video) will be chosen based on the most online views to receive his or her choice of a Freestyle watch and accessory worth up to $175. The top two winners in each category, for the length of the contest, will then win an expense-paid trip for two to San Diego, Calif., Sept. 7-9, 2007, to attend the Action Sports Retailer (ASR) tradeshow for a chance to roll the dice for the $100,000 grand prize.



This is a great example of what you can do with open networks, said Jason Stoddard, Centric'ss Managing Partner/Interactive. Since we built Freestyle'ss site to seamlessly integrate with YouTube and Flickr using their APIs, we have a built-in video and photo delivery system with viewing statistics and user ratings. Combined with user-generated content and an innovative insurance-supported challenge, this is a unique and efficient way to give videographers and photographers a chance for a big payoff.



Centric will propagate the contest on popular surf forums, contest sites, social networks and social media, and with conventional online advertising.



About Centric

Centric, the Agency of Change, is a forward-looking agency working at the leading edge of interactive development and marketing. Centric has worked with a diverse group of clients including Yahoo!, Memorex, Canon U.S.A., Imation, Princess Cruises, LA Gear, Starz, Mandalay Bay, The Tennis Channel, Veeco and Nestlé. Centric has offices in Los Angeles, New York, and Second Life.



About Freestyle

Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected athletes including Shane Dorian, Cory Lopez, Aaron Reed and Women's8217;s Association of Surfing Professionals World Longboard Champion Schuyler McFerran. For more information, visit www.freestyleusa.com.



For more information, contact:

Jason Stoddard

1-800-9-CENTRIC



or visit



http://www.centric.com

http://blog.centric.com

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