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Guest Advocates Help Casinos Cope With Slowing Economy Says Robinson...

Casinos can do a better job of coping with a slowing economy by making sure they have customers who come to play again and again, and those customers are guest advocates, says Robinson & Associates, Inc., (http://www.advocatedevelopmentsystem.com) a Boise, Idaho-based customer service consulting firm to the gaming industry.

Martin R. Baird, chief executive officer of Robinson & Associates, offers the following tip.    

"Guest advocates are customers who play at their favorite casino again and again because they greatly enjoy the outstanding gaming experience they have there," Baird says. "The experience draws them back, and they wouldn't think of playing at any other casino. Because they play repeatedly at the same casino, guest advocates are a source of repeat business. Repeat business is precisely what casinos need during today's economic downturn."

Robinson & Associates is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

Robinson & Associates may be reached by calling 480-991-6420 or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Media Contact:

Tom Ellis

Ellis Communications, Inc.

tellis @ casinocustomerservice.com

417-881-5635

http://www.advocatedevelopmentsystem.com

http://www.casinocustomerservice.com

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