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Orbis Announces Unique Partnership with Betfair

8211;- Orbis, an NDS Company, has announced an exclusive deal with the world's8217;s largest betting exchange Betfair, to offer a brand new service that is set to revolutionise the sports betting industry.



The Betfair Interface model will allow Orbis's8217; clients (Ladbrokes, Sky Bet, Victor Chandler, Tote, UK Betting PLC, Paddy Power, Blue Square, IGH, Globet, Littlewoods, Betway) to seamlessly interact directly with the Betfair system, through a data feed accessing Betfair markets, prices and events. This unique alliance enables clients using the Orbis OpenBet platform the opportunity and ability to offer more competitive prices to their customers along with access to a broader range of events.



The only partnership of its kind, the deal between Orbis and Betfair is a landmark for the online gaming industry and further illustrates Orbis's8217; pioneering status as the market leader in the development and delivery of online gaming solutions.



OpenBet's8482;, developed by Orbis, offers a truly open gaming platform. This unique system, deployed by the world's8217;s leading bookmakers offers a complete gaming portfolio solution, that enables customers to bet via multiple channels and products from one single account, all processed through one back office.



David Loveday, Managing Director of Orbis commented: 's8220;This is a truly individual partnership. Our collaboration with Betfair will permit Orbis OpenBet customers to benefit from a ground breaking new service,'s8221; he said. 's8220;This deal minimises risk for operators, with the ability to offer more competitive prices delivered via the Betfair Exchange. In Betfair we have secured the perfect partner.'s8221;



Niall Wass, Commercial Director at Betfair said: 's8220;We are delighted to be delivering integrated exchange functionality to some of the most respected names in the bookmaking industry and in Orbis we have secured the perfect partner to do it. With more bookmakers using the OpenBet software than any other system, they are the clear market leaders in this field. Both companies are keen innovators in their respective fields and this new product will empower the bookmakers with more options to manage their business than ever before.'s8221;



For more information contact:

Orbis Technology Ltd

Bev Giwelb

Marketing and Communications Director

Tel: +44 (0) 208 742 1600



NDS Group plc

Margot Field (Media)

Tel: +44 (0) 208 476 8158



Betfair

William Weir

Director of Sales

Tel: +44 (0)208 834 8293



About Orbis

Orbis Technology is a pioneer in the design and development of online gambling systems providing the OpenBet single account, single solution technology to leading bookmakers and broadcasters worldwide. See http://www.orbisuk.com/ for more information on Orbis. Customers include Ladbrokes, Skybet, Paddy Power and Centrebet.



About NDS

NDS Group plc, a News Corporation company, is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See http://www.nds.com/ for more information about NDS.



About Betfair

Betfair is the world'ss leading online betting exchange, a concept it has pioneered. Driven by cutting-edge technology, Betfair enables punters to choose their own odds and bet against each other, even after an event has started. Betfair processes 5 million transactions a day and more than 300 bets a second.

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