Marketing is a critical element of any casino's long-term success and should be reviewed, along with other internal operations, to see how it could be improved, says Robinson & Associates, Inc., (http://www.advocatedevelopmentsystem.com) a customer service consulting firm to the gaming industry.
Martin R. Baird, chief executive officer of Robinson & Associates, offers the following operational-review tip.
Tip:
"Marketing is highly important to the success of a casino," Baird says. "If the marketing is off target or off message, it's a huge waste of money, much as a poorly running car gobbles
gas at an alarming rate. Investing in a 360-degree evaluation of a casino's marketing is money well spent. It helps casino management see what it may be missing and provides
recommendations on how to make marketing better."
Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent
to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index
and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by calling 480-991-6420 or via its Web sites at www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com.Robinson & Associates is a member of the Casino Management Association and an associate member of the
National Indian Gaming Association.
Media Contact:
Tom Ellis
Ellis Communications, Inc.
tellis@casinocustomerservice.com
417-881-5635
http://www.advocatedevelopmentsystem.com
http://www.casinocustomerservice.com