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Review Casino Marketing Effectiveness to Assure It Is Part of Propertys...

Marketing is a critical element of any casino's long-term success and should be reviewed, along with other internal operations, to see how it could be improved, says Robinson & Associates, Inc., (http://www.advocatedevelopmentsystem.com) a customer service consulting firm to the gaming industry.

Martin R. Baird, chief executive officer of Robinson & Associates, offers the following operational-review tip.    

Tip:

"Marketing is highly important to the success of a casino," Baird says. "If the marketing is off target or off message, it's a huge waste of money, much as a poorly running car gobbles gas at an alarming rate. Investing in a 360-degree evaluation of a casino's marketing is money well spent. It helps casino management see what it may be missing and provides recommendations on how to make marketing better."

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

Robinson & Associates may be reached by calling 480-991-6420 or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Media Contact:

Tom Ellis

Ellis Communications, Inc.

tellis@casinocustomerservice.com

417-881-5635

http://www.advocatedevelopmentsystem.com

http://www.casinocustomerservice.com

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