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New Maven Haircare System Offers Maximum Hydration Just in Time forSummer...

BioCare Labs announces their new, salon-quality hair care product line, Maven's174; Multi Mineral Relaxer System. With hair being one of the most visible and vulnerable body assets, it is important to have products that provide special care and maintenance, especially in those summer months when the sun is most intense. The all new, oxidant-rich hair care products from Maven's174; will exceed the expectations of even the most discerning consumer. Through its professionally developed formulas, Maven's174; blends select natural ingredients like Pomegranate, Flax and Abyssinian oils to help deliver maximum hydration. Recognizing that a healthy scalp aids in the growth of well-nourished, healthy hair, these oxidant-rich products also help to heal and repair skin cells on the scalp. Maven's174; is a revolutionary hair care system that combines high quality products with affordable prices for luxurious results. Maven is set to hit retail shelves in May.

Our intent was to create a hair care system that helped to maintain a healthy hair structure yet also left the hair soft and silky to the touch. We'sve expertly developed superior formulas to help keep hair beautiful with lasting protection while styling, said Romina Brown, of SSI Consulting for BioCare Labs. These products offer wonderful results when used as a system and the fresh pomegranate fragrance makes it even more enjoyable.

Maven's174; Product Line and Hair-Care Tips:

Multi-Mineral Relaxers ($9.99.)

Maven's174; Multi-Mineral Relaxer comes in two varieties, for Fine to Regular and Regular to Coarse Hair. The revolutionary Multi-Mineral Technology helps to better achieve desired straightness, while helping to maintain healthy hair structure. This specially formulated hair care system contains a conditioning booster made from a concentrated blend of Pomegranate, Flax and Abyssinian oils, for added conditioning. The unique PH reduction process gently works to seal the cuticle, leaving the hair hydrated, well conditioned and better prepared for styling.

> Multi-Mineral Regular Relaxer helps to straighten faster, even the most resistant hair. It provides more moisture retention and less possibility of reversion.

> Multi-Mineral No-Lye Relaxer has a more mild formula best for color-treated hair with less irritation and a unique activator/conditioner combination.

This complete relaxer kit provides a convenient, easy to use system that offers a fresh, pomegranate scent.

HydraMoist Shampoo ($5.99 - 12 fl. oz.)

This gentle cleansing shampoo detangles and delivers maximum moisture and intense hydration, to help even the most troublesome hair. Its pomegranate scent blends wonderfully with its active ingredients, providing a soothing experience for your hair. It'ss the perfect start to begin your hair care regimen.

ReBalancing Conditioner ($5.99 - 12 fl. oz.)

This intensely moisturizing conditioner infuses some of the world'ss deepest moisturizing ingredients, without weighing the hair down for next-step styling. For maximum benefits, apply conditioner after you have used HydraMoist Shampoo, and let it stand for five minutes. For even more intense conditioning, apply plastic cap and add heat for 10-15 minutes. This is a great conditioning treatment to help rehydrate hair.

NourishMist Leave-In Conditioner ($5.99 - 6 oz.)

This leave-in conditioner provides weightless nourishment and lasting protection. The active ingredients help improve the condition of the hair and protect it from the sun'ss harsh rays. Hold the easy-to-use spray pump six inches away and lightly Spray NourishMist over the entire head. It'ss best used when followed up with Maven Humidity Shield.

Humidity Shield ($5.99 - 4 fl. oz.)

This innovative complex shields against humidity and reversion to keep style smoother and straighter for an extended period of time. The Humidity Shield can be used on relaxed or natural hair and helps to protect the hair from the damaging effects of heat styling tools and sun radiation. For maximum benefits, squeeze product into palm and rub into wet hair, from root to tip.

ThermaShine Holding Spray ($5.99 - 6 fl. oz.)

This light but effective holding spray delivers a beautiful thermo-lucent shine when used with heat. The spray holds hair in place and leaves a beautiful glow finish on hair. For best results, use after hair is blown dry and before flat/curling irons.

Conditioning Cream and Gel ($5.99 - 4 fl. oz.)

This smooth and effective conditioning cream gel is formulated to slick and control curly and stubborn fly-a-way hair. This nourishing cream helps to create sleek styles without stiffness or flaking on even the most unruly hair. For best results, apply a small amount to fingertips to smooth fly-a-ways, to taper edges and to help make frizzy hair more manageable.

About BioCare Labs

BioCare Labs, located in Bedford Park, IL, has specialized in manufacturing preventive and curative personal care products since 1991. The Maven 's174; Multi Mineral Relaxer System line is available nationwide at fine beauty supply stores as well as other select drug stores, grocery stores, and mass merchandisers. The product line has a suggested retail price of $5.99- $9.99 and is available online at www.biocarelabs.com. BioCare Labs is also the maker of other fine beauty products: At One with Nature hair care products and Naturally Clear Skin Care. For more information about the Maven's174; line, visit www.biocarelabs.com or call 1-800-736-8657.

Editors Note: High Resolution images may be obtained upon request

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