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Fostering HighTouch Healthcare in a HighTech World

February 15, 2005 -- While the use of high-tech healthcare tools streamlines healthcare administration, it can heighten the risk of alienating members by putting them at arm's length. Transforming high technology into a high-touch, personalized member experience is the focus of a March 2, 2005 web-assisted audio conference sponsored by the Healthcare Intelligence Network (HIN). "Moving from High-Tech to High-Touch: The Next Stage in eHealth" will feature the benefits of a web-based self-service application at Blue Cross Blue Shield of Massachusetts that has helped increase customer satisfaction and reduce costs. Featuring expertise from both sides of the firewall, participants will hear both from EDS, the developer of BlueLinks, a state-of-the art web-based solution, and a representative from Blue Cross Blue Shield, where the tool is in use. The web-assisted audio conference is scheduled for 1:30 p.m. to 3:00 p.m. Eastern time on March 2, 2005. For more details and system requirements for attending the web-assisted audio conference, please visit http://www.hin.com/cgi-local/link/news/pl.cgitouchrel. Launched in April 2004, BlueLinks allows BCBS-MA business customers to manage and update their BCBSMA health insurance over the Internet in real-time - 24 hours a day, seven days a week.



Chronicling the tool's inception and use will be Edward Esposito, Vice President of IT Systems Delivery at Blue Cross Blue Shield of Massachusetts and Joseph Fraser, Client Delivery Executive for Americas at EDS. EDS is a leading healthcare IT services provider with more than 40 years of dedication to the healthcare industry. These industry experts will explain how the tool provides BCBSMA customers, particularly small and medium-sized businesses, with more options for managing their healthcare accounts in a secure, user-friendly Internet-based environment. They'll explain how BCBSMA accounts can manage their plans, enroll new participants, and inquire about and update employee eligibility, all in real-time.



This web-assisted audio conference is scheduled for 1:30 p.m. to 3:00 p.m. Eastern time on March 2, 2005. For more details and system requirements for attending the web-assisted audio conference, please visit http://www.hin.com/cgi-local/link/news/pl.cgitouchrel. A recorded version of this web-assisted audio conference will be available on CD-ROM in late March. This audio conference is directed at CEOs, presidents, CIOs, e-business directors, vice presidents, health plan executives, and strategic planning directors. It will conclude with a live question-and-answer period when participants can tap the presenters' expertise and ensure that all aspects of the subject are addressed. For more information on the conference, please email e-mail protected from spam bots, call toll-free (888) 446-3530 or visit http://www.hin.com/cgi-local/link/news/pl.cgitouchrel.



About the Healthcare Intelligence Network

HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail e-mail protected from spam bots, or visit http://www.hin.com .



Contact:   


Patricia Donovan

Phone:   
(732) 528-4468

Fax:   
(732) 292-3073

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