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AMELLA Poised to take a bite out of the confectionary category atupcoming...



mella will unveil AMELLA's8482; COCOA BUTTER CARAMELS, its extraordinary line of confections at the 55th annual show this year. Amella founders/owners Emir and Elena Kiamilev have spent years perfecting the world'ss first artisan cocoa butter caramel. The hard work has paid off and their mouth-watering creations are already garnering discussion and continuous rave reviews from distributors, retailers, and consumers alike, revealing that Amellas are transforming the caramel category of confections.


Los Angeles, California-- What could be sweeter than a successful premiere at the NASFT Fancy Food Show from June 28-30, 2009 Amella will unveil AMELLA's8482; COCOA BUTTER CARAMELS, its extraordinary line of confections at the 55th annual show this year. Amella founders/owners Emir and Elena Kiamilev have spent years perfecting the world'ss first artisan cocoa butter caramel. The hard work has paid off and their mouth-watering creations are already garnering discussion and continuous rave reviews from distributors, retailers, and consumers alike, revealing that Amellas are transforming the caramel category of confections.





According to chocolate critics such as www.8chocolate.com, Amellas are a unique and delicious product that will get you rethinking what a caramel is, with www.candygurus.com touting that these caramel confections are clearly winners, and have done something totally original - stepp(ing) up the bar in the caramel world.



Consequently, the word about Amella is quickly spreading across Northern and Southern California, with many of the state'ss finest food, wine, coffee, and gourmet shops, as well as women'ss retail shops, coveting the one-of-a-kind caramels. The fast growing cadre of shops carrying Amella Caramels range from Lulu'ss in Manhattan Beach, Hennessy'ss Gourmet Wines in San Francisco, Viva Cocolat in Petaluma, and Aroma in Studio City, to name a few. Amella'ss secret comes from pure cocoa butter, which produces a lighter, fluffier caramel and unique texture. By adding only pure, fine, and fresh ingredients, including real fruits, nuts, vegetables, and spices, the Amella recipe is unmatched. The meticulous process, which takes 2-3 days to complete, starts with rigorous quality assurance. Then, while the caramel cooks for hours, the other ingredients are added at different temperature stages to guarantee precise emulsification, and to ensure that the tastes and textures are flawlessly balanced. The cooling technique entails a proprietary formula of ice water and fans, with the cocoa butter in the caramel requiring days to properly crystallize before being cut. After another 24 hours, each caramel is hand dipped, just halfway, into a specific blend of fine chocolate. Passing intense inspection, Amellas are placed in the elegantly designed 3-pack that bears a window to showcase the exquisite confections inside.



All-natural, preservative-free, and kosher, with 0% trans fat, Amella Caramels are offered in three distinctively luscious varieties - all inspired by cake flavors. The Carrot Cake Amella is loaded with fresh carrots and roasted pecans. The highest-grade passion fruit meets Tahitian vanilla in the Passion Fruit Amella. The third flavor, the Black Forest Amella, is bursting with delicious anti-oxidant Amarelle tart cherries and dark chocolate.



The Amella recipe is special to us on a host of levels, so we are thrilled that people who try the caramels once continuously come back for more - and want to give them as gifts, states Emir. We are extremely dedicated to offering a confectionary experience so memorable that we believe Amellas will stand in a candy class by themselves for a long time to come.



The Amella story centers on the ideal combination of ingredients when it comes to artisan confections. The same can be said for the Kiamilevs as a couple. Emir, with his mind for business and Elena, with her passion for the culinary arts, found each other and soon discovered a mutual love for candy making. In 2007, their successful union created the first Amella. There is such beauty in artisan chocolates - the way they look, smell, and taste, says Elena. We pride ourselves on making sure that essential beauty comes through in each and every Amella. In addition to stores across California, the Amella website at www.AmellaCaramels.com offers a 3-pack for $4.99, with free shipping on orders of $29.94 or more. Bulk and specialty gift orders are also available online. Amella is located in El Segundo, CA. For more information on Amella Caramels, please visit www.AmellaCaramels.com.






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