Joan Hoppe of Cairn Companions has created a new online gift store at www.CairnCompanionsGifts.com, providing online shoppers with stylish and attractive collectibles and decorative items. The vast selection of wares comprise a catalog which rivals that of large chain stores, with prices on the level of a wholesaler, and yet the site is run with the sensibilities of a small business, combining the best aspects of the Internet.
At the same time, Joan has implemented a blog at www.CairnCompanionsGifts.net where her customers can congregate to discuss their
purchases, ask questions about catalog items, or read updates about specials and sales. The two-part approach to the business is intended to create a feel like that of a personable
knickknack shop, adding warmth to the ordinarily cool online shopping experience and allowing Cairn Companions to form a community rather than a simple sales environment.
Featured items are easily located on the home page of the site, and regular posts to the blog offer shopping suggestions and additional product information.