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Life in the littleoddforest



Two years ago this month, Forestprints Design was brought into this world by Lynda Lye. Along with her bursts of colorful images and delightful plush toys, Lynda's8217;s main aim was, among others, to change the way the world looked.



Her one-woman business was coined so after she was inspired by her wonderful childhood fantasies of a bizarre fairytale adventure story set in a magical forest, resplendent with quirky images and illustrations. Although Forestprints Design has now evolved to be littleoddforest, which is also the new name of her online boutique, the essence of her brand remains the same.



littleoddforest is a collection of silkscreen tops, quirky accessories, bags and stationeries for those who love and appreciate extraordinary, handmade creations. Conceived by Lynda, littleoddforest plans to change the way people think about life, and redefine simple joys of owning unique, and more importantly, handmade, designs.



's8220;Too often, we find ourselves accepting what others force upon us -- ideas, trends, fashion -- that we forget to see past the ordinary and mundane. I want to spread cheer in people's8217;s lives,'s8221; she enthused. 's8220;littleoddforest was a medium for me to express myself, by my own rules -- not anyone else's8217;s.'s8221;



A BFA graduate from the School of the Art Institute of Chicago in the United States (majoring in Visual Communications), Lynda also dabbled enthusiastically in painting, fashion and film. Not wanting to be tied down by mere labels or to be dictated by what degree she has, she wanted to fuse her love for all things design, be it graphic arts, product design, packaging and fashion, with her unique and oftentimes kooky sense of style.



Her unbridled passion for pervasive creativity is infused throughout her line of handmade products -- from brooches and bags to oh-so-huggable plush toys. A staunch supporter of independent designers, her products are also produced with the same principle; they are available only in limited numbers, and they are one-of-a-kind creations that are handmade with love.



littleoddforest's8217;s design theme for 2006/07 explores a wonderful world filled with unicorns, fairies, birds (including her signature Snotty Bird), and squirrels, all of which will also be featured on her new range of graphic tank tops and tees, and accessories. Lynda cites dreams of landscapes from 's8220;The Wizard of Oz's8221; and 's8220;Alice in Wonderland's8221; as the inspiration behind this theme. Her favorite motifs of mushrooms and trees are also a regular focal point of her collection.



Lynda's8217;s collection of products are not seasonal, but rather thematic collections that are rolled out two to four times a year, oftentimes incorporating different creatures and plants for each theme. littleoddforest is fast becoming a favorite of many, especially handmade lovers and crafty connoisseurs from all over the world who appreciate a little dose of fun in their everyday life. 's8220;The world needs love now more than ever,'s8221; explains Lynda on the use of heart motifs, which are peppered liberally throughout her line. 's8220;What could be better than receiving something that is handmade with love's8221;



For more information, please visit www.forestprints.com.






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