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The SoonToBe Most Talked about Christmas Present of 2007 The Rodeo...

Continuing its work driving plastic surgery into the realm of sophisticated retail services, Rodeo Drive Plastic Surgery in Beverly Hills has unveiled its plastic surgery gift card.

Plastic surgery used to be an exclusive service limited to the rich and famous. Not anymore. With procedures becoming safer and more common, and more financing options available, plastic surgery is now a life-enhancement option for everyone.

And with this broader appeal has come a more sophisticated approach to delivering services. "People want their plastic surgery experience to be smooth, luxurious, and safe," says Dr. Lloyd Krieger, Rodeo Drive Plastic Surgery's founder and medical director. "They want to improve their lifestyle, and they want the process to be rewarding along the way. Older hospital-based approaches to plastic surgery just won't cut it with today's more sophisticated patients."

Rodeo Drive Plastic Surgery is the only plastic surgery center on ultra-glamorous Rodeo Drive. Krieger designed the center to make the plastic surgery experience itself rewarding, much like shopping at its neighboring boutiques. While the center has a discreet back entrance for Hollywood celebrities, it also provides procedures to people who never graced a magazine cover. And these people from all walks of life want their plastic surgery experience to mirror the excellent and convenient service they receive elsewhere.

To continue the process of making plastic surgery convenient and accessible, Rodeo Drive Plastic Surgery created its gift card. "We developed the card based on feedback from our patients," Krieger explains. "People tell us they enjoy giving friends and relatives our services as a gift." The card was designed to make the giving process memorable and elegant.

"We hope that when people give friends and family this present, it will preview the sophistication and great service we provide throughout the plastic surgery process," says Krieger. The artist-created card comes packaged with a custom-designed card holder insert and envelope.

The electronic gift card works for everything from consultations to nonsurgical rejuvenation with Botox and skin fillers to the center's signature procedures such as tummy tuck, breast augmentation, and Beverly Hills liposculpture (http://www.rodeodriveplasticsurgery.com/mommymakeover.html) as a Mother's Day gift. Gift card recipients are examined thoroughly to confirm their suitability for procedures.

"We are very attuned to the service imperatives of our neighbors - the finest tastemakers in the world," Krieger explains. "Our goal is to bring this same superb taste and service to plastic surgery. We designed our gift card in consultation with managers from several neighboring shops to provide the same elegance found at Rodeo Drive boutiques."

"The gift card reflects our entire approach to making plastic surgery both elegant and accessible," concludes Dr. Krieger.

More information on this plastic surgery gift certificate as a unique Christmas present (http://www.RodeoDriveGiftCard.com

About Rodeo Drive Plastic Surgery: This Beverly Hills plastic surgery (http://www.rodeodriveplasticsurgery.com/aboutusmedical.html) Dr. Lloyd Krieger have been featured in the local, national, and international media. Some recent stories have appeared on Access Hollywood, Elle, Star, InTouch Weekly, Life & Style, Maxim, The Los Angeles Times, Los Angeles Magazine, Fortune, The Wall Street Journal, The New York Times, The Los Angeles Daily News, The Washington Times, KTLA Morning News, Univision, Telemundo, France's Tlvision Franaise 1, Japan's Chocolat Siene magazine, Mexico City's Reforma magazine, Denmark's Q magazine, Sweden's AftonBladet newspaper, New Zealand's Flipside magazine, and England's Daily Mail newspaper and Grazia magazine.

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