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Martins PGA TOUR Superstore Adds Second Swing Analysis Simulator to...

May 13, 2005 -- Martin's PGA TOUR Superstore Adds Second Swing Analysis Simulator To Swing Labs At Both Grand Strand Locations



Swing Labs Are Used By On-Staff PGA And LPGA Professionals To Assist Golfers With Club Fitting And To Provide Lessons



May 10, 2005, Myrtle Beach, S.C. - Martin's PGA TOUR Superstore has added a second computerized swing simulator to the Swing Lab sections of both its Broadway At The Beach location in Myrtle Beach, and its North Myrtle Beach store. On-staff PGA and LPGA professionals use the swing analysis equipment to assist with club fitting, as well as to analyze a golfer's swing and provide instruction.



A swing analysis bay includes a high-tech swing simulator and launch monitor that show ball flight/trajectory, swing plane, swing speed and the distance a ball travels after it is struck by the individual golfer. Combined, the Swing Lab components create an entertaining, interactive atmosphere that sets the stage for golfers to learn more about their individual games.



"The services provided by the Swing Lab are so popular that we needed to add another bay to handle all the demand for club fitting and instruction," said Steve Conwell, vice president of merchandising of Golf & Tennis Pro Shop, Inc., the owners of Martin's PGA TOUR Superstore. "We have more PGA and LPGA professionals on staff than any other retailer in the area, and they use the bays to combine the computer's feedback with their experience in club fitting and instruction. The equipment enables Martin's PGA TOUR Superstore to give the golfer the best of both worlds - professional expertise and objective technical analysis."



About Martin's PGA TOUR Superstore

Martin's PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS). Each store is dedicated to providing consumers with the best selection, best services, and best prices in an entertaining, interactive store environment. Located in Myrtle Beach and North Myrtle Beach, S.C., the Superstores are focused on game improvement and growing the game of golf.



They offer swing analysis, golf instruction by PGA teaching professionals, club fitting, hitting nets and practice putting greens, as well as a vast selection of golf and tennis equipment, clothing, and home furnishings. Martin's PGA TOUR Superstore Web site address is www.martinspgatoursuperstore.com.



GTPS is the PGA TOUR's exclusive PGA TOUR partner for off-course/off-airport golf retailing.



About The PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour, Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.



In addition to providing competitive opportunities for its memberships, TOUR events also generate significant sums of money for charity. TOUR events have raised more than $820 million for charity since 1938, the first year such records were kept. The PGA TOUR's Web site address is www.pgatour.com.

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