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CEO Bill Leake Shows How to Avoid Search Engine Marketing Malpractice...

the Santa Clara Convention Center. Leake is one of a rare breed 's8211; a marketing expert that speaks the technical details required to execute both the strategy and tactics necessary to succeed in b2b internet/online marketing world.

Leake shares his mantra, 's8220;it's8217;s all about converting clicks to leads's8221; as he brings real-life examples of the good, the bad, and the ugly of search engine marketing. Leake debunks conventional wisdom with his insight gained from enabling small, medium, and large organizations to convert web traffic into opportunities and closed deals.

Santa Clara, CA May 24, 2006 's8211;- Ask Bill Leake about the power of the internet for marketing high technology products, and he is likely to grin and tell you that internet marketing is not about traffic, or clicks, or eye-balls. For Bill Leake, the internet is about generating qualified leads that convert into proven sales opportunities and closed business. Leake, CEO of Apogee Search (www.apogee-search.com) is in the business of growing your business by providing measurable objective marketing programs that improve the quality of the sales leads generated from your internet presence 's8211; be it your web site, campaign mini-sites, or other special programs.



Leake understands that time is money. When you are in the fast-paced world of high technology marketing, Leake knows you can's8217;t wait, that you need to get your product launched ASAP, and you need to fill that sales funnel ASAP. So how can you shift the odds to your favor How can you reach the prospect that you know is your perfect customer How do you take the unique selling proposition of your product and capture the heart and mind of your prospect And how do you do it under budget, with provable and trackable ROI



At the Software Marketing Perspectives Conference and Expo (www.smpevent.com) , Leake shares how you can improve your marketing campaign results using the power of paid search. He shows you how to avoid search engine marketing malpractice by introducing you to what works and what does not work. Leake gives you the reasons behind the results and takes the guesswork out of the marketing equation. Leake was one of the top presenters at the earlier Software Marketing Perspectives Conference and Expo in 2005. Leake is returning to the Santa Clara event, and states, 's8220;The Software Marketing Perspectives Conference is one of the few places that you can have a full and frank dialog with the people that care most about the success or failure of their products, and know how to tactically measure results and can make things happen.'s8221;



John Desmond, Editor of Software Magazine and Conference Chair is excited about Richards's8217; session. 's8220;Bill Leake discusses one of the toughest issues facing high technology marketing professionals and isn's8217;t afraid to tell you why the conventional wisdom can be wrong. He really lays it on the line.'s8221; The Software Marketing Perspectives Conference and Expo (www.smpevent.com) is the event where the high technology product management, marketing, public relations, and business development professionals go to exchange ideas with other senior professionals responsible for delivering results.



Come to the Software Marketing Perspectives Conference and Expo, June 13-14, 2006 at the Santa Clara Convention Center. You may register at http://www.smpevent.com/registration.htm.



The Software Marketing Perspectives Conference and Expo invites high technology marketing professionals from product management, marketing communications, public relations, business development, and market analysis to attend this power-packed two-day event.



The SMP event's8217;s Premiere Co-sponsors -- Pragmatic Marketing, Ryma Technologies (makers of FeaturePlan), and O's8217;Keeffe & Co. -- are joined by QlikTech, Autodemo, Pathfinders, OpSource, Good Leads, Orasi Software, Apogee Search (Leads Customer Growth), Leverage Software, Telelogic and DM2. Sponsorship opportunities are extremely limited. Interested companies should call Carol Samost at (617) 962-4725 for more information.





The 2006 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton MA 02464. Contact: John P. Desmond. Phone: 508 668 9928.

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