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GigaOMs Structure 09 Conference Convenes Cloud Computings MostImportant...



Cloud Computing is growing at any incredible pace, and we at GigaOM believe it is a long-term opportunity on a vast scale, says GigaOM Network Founder Om Malik. The industry needs to embrace the technology shift that is happening and make plans to take advantage of its potential. We have designed the Structure 09 conference as the forum to get those plans in place and for customers to act fast as the future unfolds.



Structure 09 has become the must-attend cloud computing conference of the year. Produced by leading technology journalist Om Malik, Structure 09 offers a focused, single-day format. We don'st just talk about cloud computing once a year, says Malik It'ss a part of our ongoing editorial coverage on GigaOM every day. This conference deepens the conversation within a live forum.



The conference returns to the Mission Bay Conference Center in San Francisco on June 25, 2009. The conference will be keynoted by two pioneers in the world of infrastructure on demand - Marc Benioff and Paul Sagan. Senior leaders from IBM and HP will give Mini-Notes that look at how their corporate might will influence the cloud computing industry'ss evolution. Paul Sagan, CEO of Akamai, will reveal how Akamai continues to innovate in an industry it helped birth a decade ago. Marc Benioff, CEO of Salesforce.com will share his insights on what drove Salesforce.com to become the first SaaS (Software as a Service) company to pass the billion-dollar revenue mark.



A strong base of innovators supports the anchoring speakers. Structure 09 is proud to have Michael Stonebraker, a pioneer of database (RDBMS) systems, participating and also welcomes luminaries such as Werner Vogels, CTO of Amazon.com and Greg Papadopoulos, CTO of Sun Microsystems, back to share their thoughts on the progress of the industry since their keynote addresses at last year'ss sold-out event.



In a unique panel, Jonathan Heiliger, VP of Technical Operations at Facebook, moderates a panel of his industry peers, who handle some of the biggest web infrastructures on the planet - Yahoo!, Google, LinkedIn and MySpace -- and asks them to share their learning and best practices from the industry'ss cutting edge.



Together, the speakers and audience will comprise experts from the critical topics in cloud computing and Internet infrastructure today: SaaS/PaaS, virtualization, next-generation data storage, cloud computing, broadband and operational issues rising from the adoption of cloud computing.



SCHEDULE OF TOPICS ANNOUNCED



We have just finalized our programming schedule for Structure 09. Full details available here: http://events.gigaom.com/structure/09/schedule/a=pr1



The Myth of the One-Size-Fits-All Cloud


As enterprises begin to evaluate cloud computing, some are asking if the current model of commodity servers and virtualization meets their needs. Is there money to be made creating specialized clouds for industries that require highly specific computing tasks, from video trans-coding to fiscal transactions and medical records



From Databases to Dataspaces


Web-scale computing is creating a physically distributed infrastructure, which has led to the emergence of distributed data storage and processing layers like Hadoop, HyperTable and Couchdb. The new database paradigms will force us to rethink some of our existing practices, but they'sll also offer many benefits and opportunities.



Better Broadband: Enabling the Cloud Era


We'sre building huge Cloud Computing cities, but are we neglecting the already clogged broadband highways between them As internal data center networking speeds start to exceed 40 Gbps, the pipes that connect those clouds to the outside world and each other will hit their limits. This panel examines what stress fractures we may see initially, what technology can do about it, and who will ultimately pay for it.



Private Enterprise Clouds: As A First Step Towards Cloud Computing


Enterprises aren'st yet able or ready to migrate their applications to public clouds. Public cloud infrastructure can'st run existing enterprise applications without requiring a rewrite. Yet the lure of usage-based resourcing is strong. The solution Build your own cloud with your existing infrastructure investment as a first step. This panel will contrast vendor visions about how internal systems can work in unison with external cloud platforms. A must attend for those looking to find solutions or opportunity in the migration path to cloud services.



On The Shoulders of Giants


Innovation occurs when you push at the edge of reasonable practice. When your job is to manage some of the worlds largest infrastructures, with demands that test the limit of technology and budgets, innovation is your only option. Keepers of six of the largest collections of boxes, bits and bandwidth on the planet will share their successes with current technology and their desires for and opinions on the future.



Building The Perfect Host for Web Apps


When a hosting platform is built from boxes and bandwidth, it is built with a vision of usage in mind. When a startup codes the next big hit app, it has preconceived notions about what load challenges it'ss platform will cope with. With cloud computing, do things change drastically This panel brings together three of the most innovative infrastrcuture hosting companies and three rising web app startups to outline what each wants from the other and what new opportunities can be generated from the missing elements.



Click here to see the detailed program agenda: http://events.gigaom.com/structure/09/schedule/a=pr3



An important part of the event'ss value comes from the sponsors who create custom workshops for the event so that the audience can take away practicable knowledge and face time with some of the names making waves in the Cloud Computing market - this years roster of sponsors is anchored by Peer1 whose commitment to the Structure 09 debate is demonstrated through their lead sponsorship and their creation of a workshop for the audience. We can'st say too much yet as we are refining details, but we will be announcing a major initiative for our partners that we hope will ignite the cloud industry and it'ss evolution. Unveiling it at a workshop at Structure 09 was the natural choice, says Robert Miggins of Peer1.



'sHurry. Buy your ticket today and lock in your participation. Last year we sold out. Tickets are selling fast and we expect a sold-out conference. Buy your ticket now!'s http://events.gigaom.com/structure/09/a=pr3



About PEER 1:


PEER 1 is a leading provider of online IT hosting and one of the only companies to offer all three major hosting lines--Managed Hosting, Dedicated Hosting, through its ServerBeach brand, and Co-location--under one roof. Each of these solutions are backed by PEER 1'ss legendary SuperNetwork's8482;, which spans 13,000 miles across North America and Europe. PEER 1'ss IT infrastructure strength provides the ideal platform for testing new technologies and greatly supports continued innovation in the market.



About The GigaOM:


GigaOM is the premier destination site for technology industry insiders, movers and shakers, and early adopter consumers. It is widely considered the authoritative site for discovering what'ss new, relevant and interesting in the dynamic world of technology. From exclusive product launches to award-winning analysis and commentary, GigaOM'ss coverage influences business and technology sectors with its reliable, well-researched and professional reporting -- and its signature intelligence, candor and irreverence.



About The GigaOM Network:


The GigaOM Network is a leading provider of publications and events for the technology and entrepreneurial markets worldwide. Founded by award-winning journalist Om Malik, The GigaOM Network is an online publishing company whose network of news sites reaches more than 2 million readers worldwide and provides news and insight on the developments disrupting the world of technology. The GigaOM Network includes seven award-winning sites: GigaOM covers the business of broadband, VoIP, infrastructure, mobile and wireless; WebWorkerDaily covers the future of work in a web world; NewTeeVee covers the business of online video; Earth2Tech covers the business of green technology; OStatic is a web application, news site and community looking at open-source solutions for business; jkOnTheRun offers news and insight on mobile devices; and TheAppleBlog is a leading source of information for Apple users. The GigaOM Network also produces industry-leading events, including annual conferences: Structure, Mobilize, NewTeeVee Live and Green:Net.



Contact:


Surj Patel


GigaOM


Phone (503) 345-3333






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