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How Is Your Brand Performing in China Free Lyra Webcast Decodes Chinas...

2 p.m. eastern daylight time. Watch this Webcast to gain a better understanding of this rapidly changing market for printers and related consumables and to gain insight from Lyra's8217;s recent primary research studies on Chinese consumer and business user markets. Register for the Webcast at www.lyra.com.

NEWTON, MA May 23, 2006 -- Lyra Research, the digital imaging authority, will present its next free Webcast, 's8220;Decoding China's8217;s Digital Imaging Market,'s8221; on Wednesday, June 14, 2006, at 2 p.m. eastern daylight time. Watch this Webcast to gain a better understanding of this rapidly changing market for printers and related consumables and to gain insight from Lyra's8217;s recent primary research studies on Chinese consumer and business user markets. Register for the Webcast at www.lyra.com.



About the Webcast

The Webcast is targeted at imaging vendors and will identify Chinese printer buyers, what features they are looking for, what types of consumables they purchase, and how much they print. For example, according to a survey conducted by Lyra Research, 68 percent of Chinese business users with printers own HP-brand devices, and 68 percent of the survey respondents who plan to buy a new printer in the next year will seriously consider buying an HP printer. (See figure: http://lyra6.lyra.com/unitymailimages/china-printer-brand-preferences.gif) The survey results and analysis, which demonstrate Hewlett-Packard Company's8217;s strong foothold in the vast Chinese digital imaging market and its influence on future printer buyers, is published in Lyra Research's8217;s China Market Advisory Service.



Jiqiang Rong, Lyra's8217;s director of primary research, comments on the significance of Hewlett-Packard's8217;s two-pronged dominance. 's8220;The findings reveal that HP has not only succeeded in establishing leadership in the Chinese market, but it also shows the staying power of the HP brand in terms of future purchases by current printer owners. Many business buyers have already made up their minds to go with HP. That brand permanence is invaluable in a fast-growing market, where dynamics such as word of mouth marketing play a significant role.'s8221;



About the China Market Advisory Service

Larry Jamieson, director of Lyra's8217;s China Market Advisory Service, discusses how this innovative, country-specific market research service is helping clients. 's8220;Digital imaging companies in North America, Europe, and Asia, specifically Japan, are scrambling to launch campaigns in China that are strategic and scalable, given the consumer and business markets's8217; accelerated growth. For some firms, a manufacturing base is already in place there, but the question of how best to leverage such a resource for the domestic market remains unclear. Lyra's8217;s China Market Advisory Service is plotting a course for digital imaging companies throughout the world to identify sales opportunities and anticipate Chinese market trends and consumer needs with actionable competitive intelligence and comprehensive primary research reports that evaluate end-user needs and preferences, and strategic planning insight and guidance from leading analysts in the industry.'s8221; For more information, please visit http://www.lyra.com/lh3m.nsf/AdvisoryServices/CMAS. Or, to discuss how the China Market Advisory Service can help impact your business, please call Brian Jones at 617-454-2641, or send an e-mail to bjones@lyra.com.



About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's8217;s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.



Related Companies

Companies mentioned in this press release include Canon, Epson, Founder, Fuji Xerox, Hewlett-Packard Company (HP), Konica Minolta, Lenovo, Lexmark, Panasonic, and Samsung.



Related Chart Data

Chart title: China Business Users's Current Printer Brand Ownership and Brand Purchase Consideration: Top 10 Vendors Owned

HP   
68%   
68%

Epson   
46%   
28%

Canon   
21%   
16%

Lenovo   
19%   
11%

Samsung   
10%   
7%

Fuji-Xerox   
5%   
5%

Panasonic   
4%   
1%

Lexmark   
3%   
1%

Founder   
3%   
2%

Konica/Minolta   
1%   
1%

Key: Value 1 = Currently Own, All Respondents; Value 2 = Seriously Consider, Among Respondents Intending To Purchase In Next Year

Source: Lyra Research, Inc., China Market Advisory Service, Business Printer Survey, Fourth-Quarter 2005



CONTACT:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

617-454-2658

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