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Innovation Guru Luke Hohmann Brings The Innovation Games to the 2006...

the Santa Clara Convention Center. In the spirit of experiential learning and the ultimate example of eating your own dog food, each conference participant will play the Innovation Game Prune The Product Tree to learn how to improve product features, strategy and market-driven roadmaps.

Hohmann has invited each and every attendee to assist in the planning of The 2007 Software Marketing Perspectives Conference and Expo by playing the Innovation Game Prune The Product Tree, which is designed to enable product managers to focus product development on the features that matter most to prospects and clients.

Santa Clara, CA May 19, 2006 's8211; Luke Hohmann understands that unlocking the secrets to product innovation requires more than simple thought or words. It requires interaction with the world of customers and prospects in a way that captures the essence of what really drives prospects to become customers and what transforms customers into raving fans. Hohmann believes that structured creative play is the fastest and most reliable way to make it happen. So he invented twelve Innovation Games's8482; that high technology product managers can play to capture the information and data required to move beyond ordinary product development and product enhancements that the market has come to expect.



As Hohmann puts it, 's8220;Innovation Games bring a whole new level of rich context into qualitative marketing and product planning discussions. They enable product managers to discover what really drives their market.'s8221; Do you ever feel that you keep asking your same customers the same questions over and over Are you looking for a way to enliven the dialog and take the discussions in new directions Are you tired of having the same old discussions When you play the Innovation Games, you have new conversations, you gain new insights, and as Hohmann puts it, 's8220;You finally know what you don's8217;t know, and that's8217;s the first step in breaking out into true innovation.'s8221;



At The Software Marketing Perspectives Conference and Expo, Conference Chair John Desmond will empower his customers, the conference attendees, to lead the direction of the next conference by using the Innovation Game's8482; Prune the Product Tree to tailor the next conference content. When was the last time when you attended a conference and were invited to participate directly in the development of conference content and ideas John Desmond explains, 's8220;I's8217;ve learned a tremendous amount from product managers in the last 18 months about what they want in a conference. Now I want to take that feedback to the next level while simultaneously offering an opportunity to experience the power of using Innovation Games's8482; to shape the customer relationship and feedback. It's8217;s the ultimate experience for walking the talk 's8211; giving people what they want 's8211; or as is often said in the technology business, eating our own dog food.'s8221; The Software Marketing Perspectives Conference and Expo (www.smpevent.com) is the event where the high technology product management, marketing, public relations, and business development professionals go to exchange ideas with other senior professionals responsible for delivering results.



Come to the Software Marketing Perspectives Conference and Expo, June 13-14, 2006 at the Santa Clara Convention Center. You may register at http://www.smpevent.com/registration.htm .



The Software Marketing Perspectives Conference and Expo invites high technology marketing professionals from product management, marketing communications, public relations, business development, and market analysis to attend this power-packed two-day event.



The SMP event's8217;s Premiere Co-sponsors -- Pragmatic Marketing, Ryma Technologies (makers of FeaturePlan), and O's8217;Keeffe & Co. -- are joined by QlikTech, Autodemo, Pathfinders, OpSource, Good Leads, Orasi Software, Apogee Search (Leads Customer Growth), Leverage Software, Telelogic and DM2. Sponsorship opportunities are extremely limited. Interested companies should call Carol Samost at (617) 962-4725 or email her at csamost@softwaremag.com for more information.



The 2006 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton MA 02464. Contact: John P. Desmond. Phone: 508 668 9928.

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