Crossbow Groups Bower Finishes 6th in CEO Ironman Challenge



Jay Bower, president and C.E.O. of Westport, CT-based marketing services firm Crossbow Group, finished 6th among CEO Challenge competitors at Ironman U.S.A. held July 20th in Lake Placid, New York. Consisting of a 2.4 miles swim, 112 mile bike ride and a 26.2 mile marathon run, the Ironman triathlon is widely considered the ultimate test of endurance, and the toughest one-day race in the world. Bower finished in a time of 11 hours and 27 minutes.

About CEO Challenges

Boulder, Colorado-based CEO Challenges is the world leader in sport competitions designed specifically for C-level executives. This year, the company will host almost 20 competitions specifically designed for CEOs worldwide. For more information contact Ted Kennedy, CEO Challenges' founder via email at tedk@ceochallenges.com.

About Crossbow Group

Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the third straight year, is a full-service direct and interactive marketing and communications agency with expertise in devel-oping high impact programs that drive measurable results - across the entire spectrum of com-munications media. With a solid grounding in the discipline of conventional and interactive mar-keting, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands. For more information about the company, go to www.crossbowgroup.com or contact Jay Bower at (203) 222-2244.





Crossbow Groups Bower Finishes 6th in CEO Ironman Challenge