Noted Media Pioneer and Addiction Writer Jeff Einstein Launches Einsteins Corner a New Weblog



May 19, 2005 -- A logical extension of the popular and controversial columns he pens each week for MediaPost's MediaDailyNews and Arcamax.com's Parents, Einstein's Corner examines what happens to the quality of our lives when obsessive compulsive behavior and addiction become the default conditions, the rules rather than the exceptions. "The quality of life," Einstein explains, "is essentially a function of time, of how and where we spend it. Every minute and every dollar we devote to the pursuit of our obsessions and addictions is another minute and another dollar diverted away from the quality of life."

Mr. Einstein's credentials are impeccable: As a media pioneer he co-founded Einstein and Sandom, Inc. (EASI), the nation's first interactive advertising agency, and authored "Einstein's Computer Guides," the first major self-help book series on computers. And as a recovering addict he is well-versed in both the curses of addiction and the blessings of recovery.

"Einstein's Corner is absolutely unique, and absolutely required reading," says Jarvis Coffin, CEO of Burst! Media, a major Internet advertising network. "Mr. Einstein's message is timely, compassionate, and utterly engaging, with a rare sense of grace and humor. Besides," he continues, "who better to show you the way out than the guy who ushered you in"





Noted Media Pioneer and Addiction Writer Jeff Einstein Launches Einsteins Corner a New Weblog