Bare PolishFree Toenails the Latest Trend in Foot Fashion



Elle, Vogue and other top fashion magazines say that no-color, au naturel nails are currently the height of chic. According to some fashion observers, the trend may be partly attributed to the no-polish look sported by Sarah Jessica Parker, whose character in Sex and the City has come to symbolize women who are obsessed with their ever-expanding shoe collections. Since yellow, discolored toenails prevent pulling off the look of bare toenails, many women have discovered Xenna Corporation's NonyX® Nail Gel, a natural, topical gel that gets rid of discoloring buildup under "cosmetically-challenged" toenails.

C. J. Buck, Xenna's CEO, says, "I think what most women want is to have a choice - they want the flexibility to go "bare" or polished and not HAVE to wear a color to cover up unattractive toenails.

Keratin debris builds up under nails over time, causing a dark or yellow appearance. NonyX Nail Gel is a topical, easy-to-use gel that breaks down and exfoliates keratin debris - the discolored, yellow or thick granular buildup under nails which can cause nails to look so unattractive. It softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use. Used twice daily, significant improvement in nail color can be seen within one month, though time required for complete exfoliation varies with the individual.

In addition to clear, healthy-looking toenails, those in pursuit of the flawless foot want to eliminate calluses and dry, cracked heels or skin. Xenna's acid-free CalleX® Callus Ointment is recommended by many podiatrists, spas and salons for soft, supple heels and to gently thin and exfoliate callus. Newly patented, the natural enzymes in CalleX have been shown in consumer studies to significantly reduce callus, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Safe for diabetic use, CalleX moisturizes dry, rough or flaky skin, and thins callused areas, while leaving normal skin unaffected.

Quoted in the July, 2005 issue of Vogue magazine, pedicurist Bastien Gonzalez says, "It is so much more elegant to have naked nails." Buck agrees that women (and many men as well) long for their feet and toenails to be attractive "in the buff," and says, "For the fashion-conscious, having pedicures and keeping feet attractive is more essential than ever. Xenna's NonyX Gel and CalleX Ointment are natural, affordable solutions to the problems of yellow, discolored toenails, calluses and dry, cracked heels."

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks, Duane Reade and most Medicine Shoppe drugstores. You'll also find it at HEB, Roundy's and Brookshire grocery stores, through podiatric physicians, independent pharmacies and online at www.drugstore.com www.FootSmart.com and www.xenna.com.

Callex Ointment is now available in the footcare section at Longs and most Medicine Shoppe pharmacies, as well as from podiatric physicians and online at www.drugstore.com and www.xenna.com. To view clinical photos, click on www.xenna.com.





Bare PolishFree Toenails the Latest Trend in Foot Fashion