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Retailer WhatSheBuys Adds New Britax Frontier Car Seat

WhatSheBuys, a specialty boutique retailer featuring world-class, best-of-category brands for her, him and child, announced that it has added the new innovative Britax Frontier Car Seat (http://www.whatshebuys.com/bri-frontier.html), a combination 5 point harness car seat and booster, to its best-of-category selection for car seats. WhatSheBuys became an authorized retailer of Britax Car Seats (http://www.whatshebuys.com/for-child-britax.html) in 2006 and has now added the new Britax Frontier model to its offerings.

The new Frontier model is considered a combination booster youth car seat that combines a forward facing 5-point harness car seat for children up to 80 lbs and 53 inches with a belt positioning booster for children up to 100 lbs and 60 inches. This model continues an important push to keep children safe in a 5-point harness car seat as long as possible. The Centers for Disease Control and Prevention reports that motor vehicle crashes are the leading cause of death for children ages 1 through 14. Diligence has resulted in a higher rate of infants and toddlers in car seats and consequently lower death rates due to car accidents in the 0 to 3 age group. The Children's Hospital of Philadelphia research conducted in 2002 concluded that only 16% of 4 to 7 year olds were using a car seat or booster. Child safety advocates have been trying to educate the public on the benefits of using a seat belt, booster or car seat for the 4 to 7 year old group. The success of the 5-point harness Britax Regent Youth Car Seat (http://www.whatshebuys.com/bri-regent.html) and the release of the new Britax Frontier combination seat further emphasize the trend to improve child car safety for this age group by using a 5-point car seat.

"We are very pleased to offer the new Britax Frontier combination seat because it focuses on the 4 to 7 year old segment", states Cathy Kamimura, Chief Buyer at WhatSheBuys. "Sadly, we become aware that a child was killed or seriously injured in an accident through our sales. Shortly after news hits, our sales of Britax Regent car seats spike as parents research the best 5-point car seat for bigger kids. The new Frontier offers the same 5-point harness, but also has side impact protection and converts to a booster for children up to 100 lbs and 60 inches."

Kamimura reports that initial sales of the Britax Frontier are very strong and have beaten expectations.

For more information, contact:

WhatSheBuys PR Department

1-877-942-8743

About WhatSheBuys:

WhatSheBuys (http://www.whatshebuys.com) is a specialty retailer featuring world-class brands, 5 star rated service, free shipping and free gift wrap. WhatSheBuys is an authorized retailer of best-of-category, world class brands for her, for him, for child, including UGG, Spanx, Phyto, Mason Pearson, Lodis, Barefoot Dreams, Britax, and Kettler Tricycles (http://www.whatshebuys.com/for-child-riding.html). You can shop WhatSheBuys online at www.whatshebuys.com or visit its store in the Old Mission District in San Gabriel, CA.

About Britax:

Britax Childcare is a world leader in the design, manufacture and marketeting of a premium range of children's car seats and travel systems. Britax Childcare has leading brands in each of its principal markets including Europe (Britax), Australia (Safe'n'Sound, Steelcraft) and the U.S. (Britax).

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