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Inside Avenue Announces the Launch of its First Niche Site InsideFabric.com

Inside Avenue today announces the launch of its subsidiary site, www.insidefabric.com. This is the first site of its niche concept, where each site is devoted to a specialized product category. Inside Fabric is an online fabric store (http://www.insidefabric.com) featuring upholstery and decorative fabrics.

Designed to offer general consumers a convenient way to shop for designer fabrics, Inside Fabric is an-ecommerce web site devoted exclusively to upscale decorative fabrics previously available only to the trade. The site carries some of the most well-respected brands in the world, including Kravet (http://www.insidefabric.com/m-5-kravet-fabric.aspx), Beacon Hill, Lee Jofa, Fabricut, Robert Allen and Duralee.

Inside Fabric is by far the only web site that makes all patterns and color ways available online along with pricing. Coupled with an extensive search capability, consumers can search for any fabric simply by enters a keyword or a pattern number. No other fabric site offers this capability today. Currently the site carries over 80,000 SKUS among 7 vendors with more being added everyday.

"We aim to make designer decorative fabrics accessible to the general public," stated Tessa Luu, the founder of Inside Avenue. "By making it available online at a reasonable price with fast and free shipping, we hope to make upscale fabrics easier to buy. Not everyone lives next to a design center or has access to a designer. With Inside Fabric, we hope to make the buying process simpler. Not only the buyers will benefit, but the manufacturers also gain an advantage by having their products available to a wider audience."

Inside Avenue, based in Los Angeles, California, is a luxury home dcor catalog. Founded in 2001, it serves an international market including home builders, contractors, architects, designers, hotels, restaurants and the general consumers.

Inside Fabric, its sister site, is the first of its niche product concepts. Inside Fabric is devoted exclusively to decorative fabrics, including upholstery fabric (http://www.insidefabric.com/c-32-upholstery-fabric.aspx), drapery fabric and trimmings.

For more information, please visit www.insideavenue.com and www.insidefabric.com

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