Research and Markets Built in Appliances Distribution and Brand Image in Denmark

April 22, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c16136) has announced the addition of Built in Appliances Distribution and Brand Image in Denmark to their offering

This report provides a qualitative and quantitative study of the distribution of built-in appliances in Denmark as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the Danish market. The research also includes an overview of the Danish kitchen furniture market providing data on the supply and trade of kitchen furniture , consumption, the leading kitchen furniture manufacturers and distribution.

Distribution flows of built-in appliances (supply and sales) are analysed by customer type (appliances chains, buying groups, kitchen manufacturers, kitchen furniture retailers wholesaler, internet).

As far as the products are concerned, the report provides a breakdown by type (hobs, ovens, dishwashers) in a sample of companies, with a ranking of the main brands.

The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances' brand according to the following criteria: frequency/easy approach with supplier, front staff professionalism, punctuality in delivering, after sales technical assistance, price/quality, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material.

Covered brands: BSH, Electrolux, Miele, Whirlpool.

The research is based on 30 interviews with built-in appliance retailers, built-in appliance wholesalers/importers, buying groups, builders, department stores, do-it-yourself stores, kitchen furniture manufacturers, kitchen furniture retailers, large appliances chains, large furniture chains, associations, media.

Topics covered in the report include:
- Denmark: basic data
- Kitchen furniture market in Denmark:
- Built-in appliances market in Denmark:
- Brand image analysis in Denmark:
- Criteria on which brand judgements are based:
- Strengths and weaknesses of the built-in appliances' Groups and brands in Denmark:

For more information visit http://www.researchandmarkets.com/reports/c16136

Laura Wood
Senior Manager
Research and Markets
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Research and Markets Built in Appliances Distribution and Brand Image in Denmark

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Research and Markets Built in Appliances Distribution and Brand Image in Denmark

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