New Commercial Furniture Refinishing Process Reduces Carbon Footprint and Provides Sustainable Approach to Furnishing Hotels



The Refinishing Touch, recognized globally for on-site, sustainable, environmentally-safe furniture refinishing and upholstery services, announces a CO2 savings over 37,500 tons, and prevented deforestation required for new furniture manufacturing for hotels in 2008. During the first part of this year alone, The Refinishing Touch has refurbished over 3,000 television armoires, and saved many more valuable pieces of furniture from landfills, in addition to preventing deforestation required to build new furniture. This process proves that sustainability, and environmental responsibility, can coexist with commercial development.

Armoires are wooden closets used to house television sets in hotel rooms. Since the introduction of flat-screen televisions they have become redundant in hotels, and many hotels dispose of them. With the 2009 update from analog to digital television signals, these pieces will continue their rapid decline into obsolescence.

Chief sustainability officer, Ray Burger of The Pineapple Hospitality Groups, said, "With the trend to move from standard televisions to flat screen panels, it's important for hotels to look at existing assets and determine how they can update hotel rooms cost-effectively and safely for the environment. The modification process enhances the look of the property hotel rooms and saves money."

By re-engineering them into new cabinets, The Refinishing Touch gives these armoires, and other room furniture, an extended life cycle. This process reduces needless waste, eliminates the need for cutting down trees for new furniture production, enhances the visual appeal and functionality of the room, and also increases the hotel's return on their original furniture investment.

Mario Insenga, president and founder of the Refinishing Touch, said, "It is estimated that one mature tree is cut down to make three hotel rooms' worth of furniture. If we preserve our natural resources and modify and update existing pieces of furniture the amount of unnecessary dumping in landfills will decrease and hotels bottom lines will increase."

The company usually handles armoire modification as a part of an overall refinishing and upholstery project, handling hundreds of hotel rooms at a time. The process offers the benefits of time and convenience as work is completed onsite without operational disruption hotel rooms completed in one day mean no lost revenue, and on site work means no pollution from transporting furniture off site for the work to be performed.

For more information on the environmental impact of buying new furniture versus refinishing existing pieces, contact marketing@therefinishingtouch.com or visit The Refinishing Touch website: www.TheRefinishingTouch.com and by May The Refinishing Touch will have a new website design, from Digital Search Media, LLC, that features more green, sustainable, furniture refinishing information.

About The Refinishing Touch -- Headquartered in Atlanta, Georgia, The Refinishing Touch works with hospitality chains, casinos, government institutions, and universities nationwide. Winner of the GSA's prestigious Evergreen Award. Throughout its thirty-one year history, The Refinishing Touch has completed thousands of refurbishment initiatives including Hilton, Marriott, Intercontinental Hotel group, Starwood, Crowne Plaza and many more.

About Digital Search Media, LLC , based in Atlanta, Georgia, is an Internet Marketing agency providing website design and development, search engine optimization, search engine marketing, multimedia, and related services for clients throughout the United States. The Company specializes in website designs to promote green companies, sustainable products, and environmentally responsible concepts. For more information visit www.DigitalSearchMedia.com or contact Jim Hobson at. 770.654.3223.





New Commercial Furniture Refinishing Process Reduces Carbon Footprint and Provides Sustainable Approach to Furnishing Hotels