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ServerLogic Introduces MarketPoint to the Furniture Industry

ServerLogic has announced the release of MarketPoint Direct Marketing Campaign Management software. Designed specifically for the home furnishing market, MarketPoint replaces inefficient direct mail campaigns with a targeted, repeatable method for running a direct marketing campaign. MarketPoint helps dealers target high-value prospects by increasing their prospect response rate and decreasing direct marketing costs, resulting in increased profits.

MarketPoint provides a proven system to effectively create and manage multiple direct marketing sales events that target potential customers that have visited a store, but did not purchase. "MarketPoint is so effective at capturing these prospects that we are seeing a 20% -- 30% hit rate compared to the 1% or less hit rate of traditional direct mail efforts. And our case studies are showing that, in only two to three months of operation, the software has paid for itself through increased sales and reduced costs," stated Todd Hutchinson, Product Development Manager at ServerLogic, in describing what MarketPoint can bring to a company.

The common theme across all of ServerLogic's offerings is their commitment to help their customers run their businesses more effectively, efficiently, and with less cost, allowing them to be more competitive and profitable. Their custom-developed software products, like MarketPoint, can provide significant cost savings and competitive market advantage.

About ServerLogic:

Established in 1992, ServerLogic has been developing innovative software solutions that help companies address supply chain and marketing challenges by helping them leverage the power of today's latest technology. www.serverlogic.com

Contact:    

Noah Culver    

ServerLogic Corporation    

Phone: 503-416-3110

Fax: 503-416-3111    

www.serverlogic.com    

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