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Citizens Homebuilders City Officials Make Residential Fire Safety Top...



PEARL Protected®, creators of the patented Permanent Escape And Rescue Ladder (PEARL®) for two and three-story homes, today reports that the metro-Atlanta area is integrating permanent fire escape ladders into local homes more aggressively and extensively than any other area in the country. With the help of municipal fire departments, homebuilders, building supply dealers and retailers, permanent escape ladders like PEARL are becoming a standard feature in many new area homes. Additionally, the region is home to the first U.S. city to require permanent escape ladders in all new multi-story homes. To further understand the benefits of permanent escape ladders, area residents are invited to see a live demonstration of the PEARL ladder at the Atlanta Home Show (April 12th-15th, Georgia World Congress Center, Booth #311).







Currently, more than 12 local homebuilders and building supply dealers offer PEARL as a standard feature or upgrade option in new two and three story homes. These pioneers are responsible for building hundreds of homes in many of the region'ss fastest-growing neighborhoods every year. In 2006, the City of East Point became the first city in the country to pass an ordinance requiring permanent escape ladders in all new multi-story residences. Metro-Atlanta is also home to the first retail location to sell PEARL directly to consumers, Intown Ace Hardware in Decatur.



When it comes to residential fire safety, metro-Atlanta is a model for every city in America. We have a powerful collaboration between citizens, government officials and homebuilders to reduce the injuries and deaths caused by home fires. As a result, permanent escape ladders are becoming the new face of home fire protection in this area, said David Duley, CEO, PEARL Protected.



According to the National Fire Protection Association, more than 16,000 people were injured or killed by residential fires in 2005. The NFPA also reports that more Americans died in fire-related tragedies than all other natural disasters combined. Many of these casualties are the direct result of not being able to escape from upper-story bedrooms. According to a recent online survey, there are several residential fire safety misconceptions that may contribute to this high casualty rate:



> Nearly 20 percent of the 500 homeowners surveyed believe they have between four and five minutes to escape from their home once a smoke alarm sounds. NFPA reports that the amount of time is actually three minutes or less.

> Barely half of respondents (53 percent) have a fire escape plan for their home. A meager 15 percent actually practice their plan on an annual basis.

> While only eight percent of respondents have been in a fire, 36 percent know a friend, family or co-worker who has experienced a house fire. Of this group of respondents, six percent know someone personally who has died or has been injured.



(Source: Zoomerang on behalf of PEARL Protected, December 2006).



Installed into the interior wall space beneath second and third-story bedroom windows, PEARL provides an always there means of escape that is easy enough for a child to use. Since its October 2005 debut, PEARL has become one of the most recognized home safety products in the marketplace. PEARL received the 2006 Product Innovation Award from the Home Safety Council as well as several other building product awards. PEARL has also been featured in two different episodes of ABC'ss Extreme Makeover: Home Edition and has been showcased on NBC'ss Today and CBS'ss The Early Show. For more information about PEARL Protected, visit www.pearlprotected.com.



About PEARL Protected

Headquartered in Atlanta, Georgia, PEARL Protected is redefining the standards of home and fire safety through its patented, breakthrough product - PEARL - a revolutionary Permanent Escape And Rescue Ladder that can be quickly and easily deployed in the event of a residential fire or other home emergency. It is currently available through a variety of channels, including the nation'ss largest homebuilders and building supply dealers. PEARL can also be ordered directly through the PEARL Protected website (www.pearlprotected.com) or via phone at 800.374.5737.






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