Dorothy Atchison has recently opened a blog for her web store, Jay Z Pet Supplies. The blog, located at www.JayZPetSuppliesBlog.com, will be a source of new product information, notification upcoming sales and specials, and a place for pet owners to discuss their pets and the products they choose.
"I want to be able to supply my customers with the most reasonable costs and prices that are out there," says Dorothy. The store, which is named after Dorothy's son who passed away in
November 2007 and was an avid animal lover, focuses heavily on providing customers with hard-to-find items and products. "Some dogs have allergies -- we wanted allergy-sensitive bones and
treats for that. Some dogs get halitosis, and we offer different products for that; I have a problem with that with my own dog, and we've got products that really help."
Discussing these products in the blog is a priority for Dorothy, who wants to make certain her customers know what is available. "I want to be able to reach the world," she explains. "I
want customers to know that there's a store out there that has a lot of nice products for pets. I want to offer them a space to add pictures of their own pets, and hopefully we can get
those inserted into the store itself. I want to have a little forum where they can go in and make comments about my products, and to have involvement in contests where we offer coupons
and discounts. Mostly I want customers to come back; I want them to be satisfied."