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Perfect Rice Raises the Bar on a Dinnertime Favorite

New web store Perfect Rice offers a familiar product with a heartfelt message -- providing quality rice cookers to help people eat a more balanced, flavorful meal. "I'm concerned about the health in this country," explains Trinke Blake, owner and operator of www.PerfectRice.com. "I know people are very busy, and as a result eating out and consuming fast food and highly processed packed meals has become convenient. I want to show people that the alternative of cooking at home more nutritionally balanced and flavorful meals need not be time-consuming and difficult to manage. If there are other options to help people do this and make it easier to cook at home, I want to offer them to people."

Trinke has dedicated herself to providing quality products, purchasing and testing items prior to listing them on her site to ensure that they were cost-effective and easy to use. "I checked to see if they worked as advertised, and whether they had other functions as well, as a multi-service product," she explains. "No one wants a cupboard full of appliances that hardly ever get used. I can only sell something that I could use and believe in myself. These products are very versatile and will enable people to prepare many kinds of healthy ingredients economically and timely, with the emphasis on nutrition."

Perfect Rice has opened with an accompanying blog at www.PerfectRiceBlog.com, where Trinke shares her thoughts and knowledge with customers and gets their feedback on her products. "I want to encourage people to look at ways of preparing simple meals that will enhance their well-being; recipes that will encourage other uses for the products that they purchase, tips on how to maintain their appliance, and possibly a number of recipes submitted by readers," she says. "I want to show that a rice cooker doesn't just cook rice; it's a multi-purpose utensil to help you cook good quality meals."

In the future, Trinke hopes to expand beyond Perfect Rice and open a second site offering organic products focused on improving health and quality of life.

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