STG Media Corp. has launched SINOL for Allergy and Sinus and SINOL for Headache into mass-market. Expected to be a top seller, SINOL will hit the shelves of 15,000 mass-market retailers
in May.
's8220;The Sinol Brand has been fun and challenging,'s8221; said Thomas Lark CEO of STG Media Corp. 's8220;We went through an evolution of repackaging, focus groups, and re-positioning.
Ultimately we formed two different SKU's8217;s, one for sinus headache relief and one for allergy treatment. Diversifying the
product's8217;s retail positioning in both analgesic and allergy really made the difference, especially when coupled with the targeted national TV, magazine and radio campaign designed to
drive consumers to retail, while simultaneously accruing direct response revenue.'s8221;
Sinol® Headache Nasal Spray is the first FDA approved all natural nasal spray developed for sinus headaches, cluster headaches
and migraine headaches. Sinol prevents allergy triggers and relieves sinus pressure quickly and effectively.
Is the future bright for Sinol Vincent Schuman, President of Challenge Products and exclusive distributor of Sinol said, 's8220;The future is unlimited. Sinol is the only nasal headache
spray in the analgesic category. With the active ingredient Capsaicin approved by the FDA for over-the-counter migraine headache relief, I's8217;d say we have a very bright
future.'s8221;
Consumers can expect to see SINOL in mass-market drug and super centers everywhere by the end of 2007. It is simply the most effective over-the-counter allergy treatment available and is unmatched as a migraine, cluster, and tension headache solution.
For more information, call Kristen Orton, COO of STG Media Corp at 1-866-834-4370 or visit www.STGADV.com
About STG Media Corp. 's8211; How The World Responds to You's8482;:
STG Media Corp. is a full-service advertising agency, specializing in brand strategies with direct advertising metrics and accountability. Their services include media buying and planning
for national television, radio, magazine, newspaper, direct mail, outdoor and web. With in house creative and production they are a full service multi-channel provider. Additionally, STG
manages one of the largest mass-market retail broker and rep networks, with direct relationships with CVS, Wal-Mart, Rite Aid, Federated Department Stores, Walgreens, Target, and K-Mart,
just to name a few. Based in Phoenix, Arizona, it is the fastest-growing, full-service advertising agency in the U.S.