TRACOM Group Introduces New Line of SOCIAL STYLE Books

The TRACOM Group announced a new book series that teaches how to apply the SOCIAL STYLE Model to improve interpersonal skills in the workplace. The first three titles in the "With Style" series are "Managing Conflict With Style,"Coaching With Style" and "Working in Teams With Style."

The books teach readers how to apply SOCIAL STYLE concepts and provide Style-specific advice for common workplace challenges. The books are written for people who have previously participated in SOCIAL STYLE training (http://www.tracomcorp.com/products_services/social_style/model.html). "Managing Conflict With Style" is the first title in the new series to be published and is available now. It teaches how to use SOCIAL STYLE to anticipate conflicts, reduce conflict occurrence, deal with conflicts as they arise and

repair damage caused by conflicts.

"'Managing Conflict With Style' is an effective way to help people use SOCIAL STYLE in their daily work with a nice balance of background and application advice," said Laura Robinson, divisional manager of Employee Development at AEGON Direct Marketing Services. "It's an easy read that directly addresses the issues related to so many conflict situations."

Robinson has been involved in teaching SOCIAL STYLE for more than eight years and is responsible for a variety of leadership development (http://www.tracomcorp.com/products_services/performance_consulting_division/Leadership_Development.html) and training programs at AEGON USA.

"Hundreds of thousands of people have participated in SOCIAL STYLE training and benefited from this easy-to-understand, yet powerful model," said David Collins, TRACOM vice president for Training Products. "The introduction of the new "With Style" books reflects our customers' interest in continuing their Style education with practical, workplace-focused learning."

Interpersonal skills (http://www.tracomcorp.com/products_services/social_style/index.html) are a critical element in individual and organizational performance. A new study commissioned by Microsoft identified interpersonal and team working skills as the most important workplace skills. Collins says that companies often see bigger payback in interpersonal skills training than in other types of training.

"When the business environment is challenging, companies are especially interested in controlling costs," said Collins. "Companies that have employees with strong interpersonal abilities are best able to weather the economic downturn."

"Managing Conflict With Style" is available for $45 and can be purchased at www.tracomcorp.com. Corporate and volume discounts are available. The next book in the "With Style" series, "Coaching With Style" will be released in May 2008 and applies SOCIAL STYLE to the job of coaching others. "Working in Teams With Style" will be released in summer 2008.

To learn more about TRACOM products and for additional information and research on the impact of SOCIAL STYLE on performance, visit http://www.tracomcorp.com or call 303-265-6105.

About the TRACOM Group

For nearly 50 years, The TRACOM Group has helped individuals and organizations improve workplace performance by building interpersonal skills, improving teamwork and developing leaders. TRACOM offers measurement-based learning models, courses, surveys, assessment tools and consulting services. Much of TRACOM's work is based on the Social Style Model(TM), a proven model for effective work and personal relationships. TRACOM is a division of Reed Business Information.

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TRACOM Group Introduces New Line of SOCIAL STYLE Books