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Corporate Executives Praise New Book on Leadership and Coaching as...

Leaders crave new leadership and coaching (http://www.marthaborst.com/) principles to guide them in these rapidly changing, turbulent times. ''Your Survival Strategies Are Killing You: The Eight Principles You Must Learn to Thrive in Life and Work,'' has struck a chord and received immediate acclaim from the book-buying public, climbing to the number-three spot on Amazon.com's bestseller list in the first 12 hours after its release on June 26. ''Your Survival Strategies Are Killing You'' by renowned business coach Martha Borst, also received praise from corporate CEOs and executives who reviewed advance copies of the book.

Rick Braddock, former Chairman and CEO, Priceline.com and former President, Citibank, called ''Your Survival Strategies,'' "compelling and highly engaging reading ... a must read for all leaders and individuals who want to thrive with abundant, enduring success in our rapidly changing world."

Beto Guajardo, Vice President, Avon Products, Inc., noted that the book will be "required reading for anyone I work with. Can a single book fix all of your company's problems Probably not," he said. "But can you fix all of your company's problems without the principles in this book Definitely not!"

''Your Survival Strategies,'' an intriguing tale of internal struggle, helps leaders discover how they are unconsciously yet actively blocking their own success. The eight simple but profound tools show them how to elevate performance without losing work-life balance. Unlike the typical dry business books that give lists, theorems and rules, this book offers a unique twist that shifts the reader's fundamental state of mind. Based on relentless truthfulness, the transformational approach can awaken and inspire everyone across an organization, from new hires to managers, executives and others to reconnect with authentic passion and purpose.

In writing ''Your Survival Strategies Are Killing You!,'' Borst drew from the lessons learned over her highly successful career, which spans three decades in business as an entrepreneur, executive coach and corporate consultant working with close to 20,000 people around the world.

"The multiplicity of challenges facing leaders today requires a transformed way of thinking. Changing times call for changing leadership principles. The pace is faster. The demands are greater. Those who resort to old business practices will be consumed by stress and will drown in a sea of conflicting global requirements," she said. "The immediate success of 'Your Survival Strategies Are Killing You!' illustrates executives' desire to understand and own these evolved leadership (http://www.marthaborst.com/) principles which are critical for producing extraordinary results without hurting one's self in the process."

Contact: Karen Aiken

Phone: 408-234-9054

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