Ochoco Valley Ranch and Superior Livestock Auction To Host Largest Trophy Bull Elk Auction in History

The largest bull elk auction in history, offering more than 100 majestic trophy bull elk, will be conducted Saturday, January 26, 2008 at 9:00 a.m. PST. This international event will be hosted by the Ochoco Valley Ranch, broadcast live on RFD-TV, and held via Superior Livestock Auction's web site (SuperiorLivestock.com).

"Never before has this number, and caliber, of trophy bull elk been offered to the general public at auction sale," said Mark Rubbert, co-owner of Ochoco Valley Ranch, a 9,000-acre elk ranch in Central Oregon. "We're selling Roosevelt Elk with scores as high as 440 SCI and Rocky Mountain Elk with scores approaching 500 SCI. This sale provides elk breeders, as well as lodge owners, elk hunting groups and individual sportsmen, a fantastic opportunity to acquire an elk in his prime, and the trophy of a lifetime."

A video preview of the elk available for sale to bidders is currently available online at www.OregonTrophyElk.com and also may be viewed at www.youtube.com under "Ochoco Valley Ranch". Each elk has been individually documented and will be available for viewing and registration online at www.superiorlivestock.com beginning January 19, 2008.

"The cattle industry has been conducting bull and cattle auctions for years," says Rubbert. "But this is the largest trophy bull elk auction in history and something new in the realm of online sales. Potential buyers can view the video catalog of these fantastic, trophy elk, shot with video in a natural setting at the ranch. These tremendous animals will be prized not only for their tremendous antlers but also for their meat and hide, as a once in a lifetime opportunity to own a legend and a prized trophy."

About Ochoco Valley Ranch:

Located near Prineville, Oregon, on the edge of Ochoco National Forest, Ochoco Valley Ranch was founded in 1998 by Mark and Wendy Rubbert. Comprised of more than 9,000 acres in the Maury Mountains, the ranch is home to more than 100 trophy bull elk. To learn more about the elk and the ranch, visit www.OregonTrophyElk.com.

About Superior Livestock Auction:

Superior Livestock Auction is the nation's leader in marketing load-lots of livestock via satellite and the Internet. In 1987, the company introduced satellite video marketing to the livestock industry and forever changed the way cattle are marketed. Now the largest livestock auction in the United States, Superior markets sells over one million head of cattle annually, has over 300 representatives serving both buyers and sellers, and conducts bi-weekly Satellite Video Auctions, weekly Internet Auctions and a daily Private Treaty Listing Service. To learn more, visit www.SuperiorLivestock.com.

For additional information about the Ochoco Valley Ranch elk auction contact www.OregonTrophyElk.com and www.SuperiorLivestock.com.

Mr. Mark Rubbert

Ochoco Valley Ranch

Prineville, Oregon

Ph. (541) 576-2992

ochocobulls@aol.com

Media Contact:

Charles Greenwood

CSG Communications

Bend, Oregon

Ph. (206) 280-4772

CSGCommunications@gmail.com