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Justin Charles Outdoor Gear Launches New Retail Site

Justin Charles Outdoor Gear is pleased to announce the launch of its new corporate website located at www.justincharles.com. The website features detailed product descriptions, online ordering, customer testimonials, retail locations and a community discussion board. Justin Charles' passion for quality and excellence is revealed not only in their products but guides everything they do; their website is no exception.

The new Justin Charles website offers clear, detailed descriptions of each of their premier rugged casual products which are available to those who are as passionate about their outdoor equipment as they are about the outdoors itself. Products include: 100% Superfine Merino Wool Layering System (http://www.justincharles.com/merino-wool.aspx), Camouflage Hunting Bibs and Jackets, Bamboo Fly Fishing Rods, Legacy Luggage, Genesis Sleeping Bags, and Hand Crafted Cedar Strip Kayaks. The user friendly layout allows customers to navigate through each product viewing photos, prices, product descriptions and customer reviews.

The section provided for community discussions and product reviews allows past, present and future customers to view and share their Justin Charles outdoor experience as well as provide feedback concerning product satisfaction. For example, Tom Rodgers, Founder of the National Wild Turkey Federation writes "Without a doubt, the new Justin Charles supersoft 100% merino wool Thermal underwear is the most comfortable and warmest garment I have ever worn. For the money, it's the finest on the market." The website also includes a retail location finder to help customers to locate the nearest Justin Charles Outdoor Gear product retailer (http://www.justincharles.com/retailers.aspx).

Justin Charles distributes and manufactures quality outdoor gear and products to Scheels stores and various dealers across the United States and now makes its entire inventory available online at www.justincharles.com. Most companies make products for the masses, but along with mass production comes a loss of quality and craftsmanship. That's why Justin Charles makes products for few. They are passionate about design - not just how it looks, but how it performs, feels, and develops character over time. Not everyone can appreciate it, but those who do will cherish it for a lifetime. Every product they make is crafted with the highest standards of quality and workmanship. Excellence and quality isn't something they strive for; it's something they insist on.

For further information please contact: Diane Deml at 608.269.9665

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