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Baynote and Responsys Partner to Seamlessly Create CrowdPoweredEmail...



Baynote, Inc., the leader in recommendations and social search, today announced that it joined forces with Responsys, a global provider of on-demand email and marketing automation solutions, giving marketers new and easier ways to improve the relevance of email marketing campaigns.



In just a few clicks, marketers can now dynamically deliver product and content recommendations based on like-minded customers and web site behavior into email campaigns for a superior customer experience and greater marketing ROI.



There have been incredible advances in the targeting and recommendations space over the past several years, said John Berkley, Vice President of Product Marketing at Responsys. Innovative companies are bringing 'sAmazon.com-like's experiences to customers all over the web. Responsys Interact Campaign puts this same type of power in our customers's hands. We'sve been thrilled to see the impact on their revenue and marketing success.



Using simple drop-down menus in Responsys Interact Campaign, the industry'ss leading campaign management solution, marketers can select the appropriate recommendations and deliver content that is dynamically determined at the time the email campaign is sent or when the recipient opens the email. The combined solutions enable the ultimate timeliness and relevancy of message delivery.



Baynote is thrilled to add Responsys to its growing list of prestigious technology partners, said Pat Finn, Baynote VP of Alliances. By joining the Responsys partner program we are able to combine Baynote'ss technology, which taps into the collective wisdom of the silent majority of site visitors, with the efficiency, speed and ease of the Responsys Interact platform. It'ss a winning combination that we are excited to offer our joint customers who want to maximize their online revenues and overall customer satisfaction.



About Baynote:


Launched in 2006, Baynote delivers on-demand solutions for recommendations and social search. By automatically generating the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers over 4 billion recommendation services each month for its e-commerce, media, and enterprise customers, including Expedia, Intuit, Motorola, NASA, Symantec, TurboTax, The Knot, Urban Outfitters, US Appliance, and VMWare. For more information, please visit www.baynote.com.



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