Growing Medical Trend Adds Need for Business Training



Doctors who take advantage of a growing trend to add aesthetic medical procedures to their practice is making additional business training necessary says the International Association for Physicians in Aesthetic Medicine (IAPAM). IAPAM Executive Director, Jeff Russell, says that their members are most interested in learning the business of aesthetic medicine , not just how to perform the procedures themselves. In response, the IAPAM has introduced a new, day-long boot camp for physicians and their practice managers to create a viable aesthetic medicine business plan.

"Many people forget that doctors are entrepreneurs who are constantly looking for ways to make their businesses stronger. Because our association has seen such a boom in doctors adding aesthetic medical procedures to their operations or moving to aesthetic medicine all together, we have followed suit by offering practical training to make the most of that new business," says Russell.

During the boot camp, IAPAM facilitators will cover all aspects of creating a business plan for an aesthetic practice or medical spa, including:

1. Ascertaining target demographics for procedures

2. Developing a menu of treatments

3. Determining proper pricing strategies

4. Creating a marketing plan

5. Finding the right location

6. Constructing a dashboard of key indicators to measure success

7. How to read financial results

The first boot camp will be hosted on Monday, October 1, 2007 at the Gainey Suites Hotel, Scottsdale AZ. Price: $595 members and their staff, $995 non-members. More information can be found on the web:



Growing Medical Trend Adds Need for Business Training