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Omega Performance Survey Bankers Respond to the Credit Crunch

A recent Omega Performance (http://www.omega-performance.com). Bankers around the globe are preparing to face stiffer competition for quality credit relationships, while taking proactive measures to manage risk in order to survive and capitalize on the continuing uncertainty in the credit markets.

That's the opinion of financial institution executives and officers recently surveyed by credit and risk management training specialist, Omega Performance. Bankers from the U.S., Canada, the Middle East, Africa, Australia, and Asia participated in the company's survey, the details of which are revealed in the new report, "Profiting from Uncertainty in the Credit Markets."

Respondents indicated that two broad strategies are being employed to address both the risks and the opportunities arising from this crunch. To protect market share and take advantage of targeted, high-quality lending opportunities, 89% cited customer acquisition activities and 91% pointed to developing the selling skills of lenders as two of the most important tactics. To manage risk proactively, 79% of respondents advised they are re-emphasizing lending fundamentals and 82% reported they are developing lender skill and knowledge to deal with the credit crunch.

"These findings are well aligned with what we hear every day from bankers who are trying to balance managing risk with achieving growth goals in an increasingly uncertain environment," says Vicki Martell, Omega vice president, manager credit & commercial sales products. "In Omega's 30 years of helping bankers improve operations, we've found that the most successful institutions are able to achieve a balance between conservative risk management practices and more assertive sales approaches."

"Profiting from Uncertainty in the Credit Markets" is one of many complimentary resources offered by Omega to help financial services companies improve business. The report is available for download at www.omega-performance.com

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