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BKFK and the NYSE Foundation Announce the NYSE Financial FutureChallenge

By Kids for Kids (BKFK), the NYSE Foundation and K12 are pleased to announce the 'sNYSE Financial Future Challenge,'s a dynamic competition challenging kids to come up with new ways to teach their peers about finance, money management and investing in the stock market. Entries may include games, books, websites, videos, and other media that would help illuminate the fundamentals of the stock market, enhance financial literacy, and make it easy for young people to learn and even participate in the markets. The winning contestant will receive $2,500 to invest in stocks, as well as special media attention at the NYSE.

The NYSE Financial Future Challenge goes live on June 1, 2009, at 12:00 noon EST and concludes on August 31, 2009, at 12:00 noon EST. All entries must be submitted online via the BKFK website at: http://www.bkfk.com/. The contest is open to youth between the ages of 6 and 19 who reside in the United States, District of Columbia and U.S. territories and possessions. All entries must include a full description of the idea, how it will work, and what areas of investing will be taught, along with supporting images and documents (up to 3 uploads). Judging criteria will include originality of concept, development and description of idea, and how well the tool teaches the material.

A great deal of national attention is being focused on the state of the economy and the stock market. Considering that today'ss youth are tomorrow'ss investors, it is important that we look for ways in which to excite kids about their financial future, says Duncan Niederauer, CEO of NYSE Euronext. We believe the NYSE Financial Future Challenge will encourage youth to participate in the markets and finance.

K12 is excited to be a part of the NYSE Financial Future Challenge, said Ron Packard, Founder and CEO of K12 Inc. Preparing our children to be leaders is among the most important investments we can make. This program encourages young people to use their education, skills and creativity to be the entrepreneurs of tomorrow.

Norman Goldstein, the founder and CEO of BKFK added: BKFK always believes that kids have the innate ability to create unique products and services to respond to the challenges we face, and that by offering them the tools and stimulus through this national competition, they will rise to the challenge with clarity and resolve. We are once again working with the support of our partner, the United Inventor'ss Association, to stimulate innovation in America'ss youth.

Notes to Editors

About By Kids for Kids Co.

By Kids for Kids's174; (BKFK's174;) is a youth marketing and media company partnering with the world'ss leading corporations to provide a platform to foster, share, showcase, and commercialize youth innovation and entrepreneurship. Its mission is to inspire, motivate and stimulate the innovative spirit within all young people.

The closely-held Stamford, CT-based Corporation has been dedicated to making youth ideas a reality since 2003. Through its Web site (www.bkfk.com) and its social community (Idea Locker's8482;), online competitions, TV show (Think Big's8482;), Magazine (Possible's8482;), media, and education outreach, the company engages youth in the U.S. and around the world. BKFK's174; youth-created products are available nationally and serve as a testament to the power of youth innovation and social entrepreneurship.

More information about the company and its successes helping young innovators is available online at www.bkfk.com.

About NYSE Foundation

The NYSE Foundation is a private philanthropic foundation established by the New York Stock Exchange in 1983. The Foundation directs its philanthropic resources to innovative and effective organizations, programs and projects that meet community needs within its priority areas of funding: Financial Literacy Education; Developing Economic Opportunity; and Entrepreneurship. The Foundation seeks to address the needs of communities in all areas of the globe where NYSE Euronext maintains a business presence and funds both new and proven charitable endeavors that confer a broad public benefit.

Read more about Corporate Responsibility at NYSE Euronext. http://www.nysefoundation.org/

About K12 Inc.

K12 Inc. is a technology-based education company, and the nation'ss leading provider of proprietary curriculum and online education programs to students in kindergarten through high school. K12 provides its curriculum and academic services to online schools, traditional classrooms, blended school programs, and directly to families. K12 has delivered over one million semester courses to students worldwide. Currently, more than 55,000 students in 21 states are enrolled in online public schools that use the K12 program. K12 Inc. also operates the K12 International Academy, an accredited, diploma-granting online private school serving students in over 35 countries.

K12'ss mission is to provide any child the curriculum and tools to maximize success in life, regardless of geographic, financial, or demographic circumstances. More information can be found at www.K12.com. K12 is accredited through the Commission on International and Trans-Regional Accreditation (CITA).

About United Inventors Association

The United Inventors Association is the world'ss leading center for inventor/entrepreneur education. Founded in 1990 and based in upstate NY, the UIA was established as an umbrella association supporting and networking local and regional inventor organizations. UIA membership now has expanded throughout the USA and abroad to include individual inventors and innovators, academia, small and medium enterprise, service providers and non-profit companies. For more information about UIA, please visit its website at www.uiausa.org

Press contacts:

BKFK

John Forrester

(323) 702-3684

media (at) bkfk (dot) com

NYSE FOUNDATION

Margarida Correia

(212) 656-5992

mcorreia (at) nyx (dot) com

K12 Inc.

Jeff Kwitowski

703.483.7281

jkwitowski (at) k12 (dot) com

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