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Accelerated Development at New Boutique Brand

Boutique, the newest brand within Preferred Hotel Group, is excited to announce that their rate of member development is far exceeding initial expectations. Worldwide visibility is significantly enhanced this month with the addition of three exceptional properties including Azur in Queenstown, New Zealand, Fregate Island in the Seychelles, and Clayoquot Wilderness Resort & Spa in British Columbia, Canada.



Lindsey Ueberroth, Managing Director of Boutique, says, 's8220;We's8217;ve been positively overwhelmed with the volume of interest we's8217;ve received since launching the brand in June. We's8217;re looking forward to the next few months of growth.'s8221; Of the three new members she says, 's8220;Azur, Fregate Island, and Clayoquot are among the premier small luxury properties in the world and we's8217;re thrilled to welcome them to Boutique.'s8221;



With only 16 villas, Fregate Island in the Seychelles is the rarest of exclusive five-star destinations, one that fuses the highest degree of luxury with a progressive commitment to ecological sensitivity, www.fregate.com. Less than a year old, Azur's8217;s nine exquisite villas and remarkable staff have already accomplished a nearly impossible feat, transforming New Zealand's8217;s stunning natural beauty into one of the most sublime destinations in the country, www.azur.co.nz. Beautifully fusing the concept of adventure travel with a luxury destination, Clayoquot Wilderness Resort & Spa delivers two splendid eco-resorts with world-class amenities in the breathtaking setting of British Columbia's8217;s wilderness frontier, www.wildretreat.com.



Anthony Ross, Managing Director of Azur, had this to say about their decision: 's8220;We are thrilled to be joining a young and vibrant organization like Boutique backed by the proven success of the Preferred Hotel Group. Their network of sales offices, innovative technology solutions, reputation for quality among travelers and highly competent team were the determining factors. Preferred's8217;s reach in the all important North American market is second to none and we look forward to working closely with the existing and future properties we are sure will be drawn to Boutique.'s8221;



About Preferred Hotel Group



Preferred Hotel Group is a multi-brand organization that delivers high-performance sales, marketing, and technology solutions to independent luxury hotels around the world. Its key services include expert business consultancy, sales, marketing, distribution, reservations and revenue management. Preferred Hotel Group employs 108 employees in 12 countries.



Preferred Hotel Group services 300 independent hotels in over 50 countries through its brands Preferred Hotels® & Resorts (www.preferredhotels.com), Summit Hotels & Resorts (www.summithotels.com), Boutique (www.preferred-boutique.com) and its connectivity service, Sterling Hotels (www.sterlinghotels.com). The Preferred Hotel Group's8217;s website is www.preferredhotelgroup.com.

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