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Ellsworth Handcrafted Bicycles The RIDE Wins Popular Science magazines...



Long known for innovation in design, Ellsworth's The RIDE is now the proud recipient of the 2007 Best of What's New Grand Award from Popular Science in the Recreation category.



"For 20 years, Popular Science's Best of What's New awards honor the innovations that a make positive impact on life today and change our views of the future," says Mark Jannot, Editor-in-Chief of Popular Science. "PopSci's editors evaluate thousands of products each year to develop this thoughtful list, there's no higher accolade Popular Science can give."



Each year, Popular Science reviews thousands of new products and innovations and chooses the top 100 winners across 10 categories for inclusion in their annual Best of What's New issue, their best-read issue of the year. To win, a product or technology must represent a significant step forward in its category. All of the winners will be featured in this December's special issue, on newsstands November 14.



"The RIDE rides like no other bike on earth - a smooth, almost silent glide," says Tony Ellsworth, president, founder and CEO. "The sleek and stunning design was inspired by another ground-breaking new technology which eventually led to The RIDE becoming the first bike to use the revolutionary gearless NuVinci Continuously Variable (CVP) drive. No off the shelf parts would do as the patent pending frame and fork, as well as many other components were specifically designed for our first 'Cruiser'."



The ultimate expression of a performance lifestyle, The RIDE quickly turned heads as it catapulted onto boardwalks, bike lanes, and cycling routes throughout the country and very quickly after that, internationally.Independent Bike Dealers see them fly off the shelves, national outdoor retailer REI now sells them, as does a special website Ellsworth built to handle demand and interest at


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