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First Hotel Indigo outside America Promises to Turn Heads

On December 2, 2008 London Town Hotels unveiled Hotel Indigo London-Paddington, the first of InterContinental Hotels Group'ss boutique brand in Europe, the Middle East and Africa. The hotel is owned and operated by London Town Hotels as franchisees and promises to turn heads with its inspired design, attention to detail and sumptuous furnishings. Situated moments from Paddington Station, Hotel Indigo London-Paddington (http://www.hipaddington.com) also offers the best connections for Heathrow Airport as well as trains and tube lines making travel across the capital effortless.

Koolesh Shah, the Managing Director of London Town Hotels, is confident that Hotel Indigo London-Paddington will be a formidable new force in the hotel market, offering 'saffordable luxury and cutting edge design with an inclusive rather than exclusive philosophy's.

No two Hotel Indigos will be the same, with the essence of the design concept giving prospective developers the opportunity to creatively depict the local character and culture of each hotel'ss location while maintaining brand identity. The Phi Restaurant at Hotel Indigo London-Paddington will use organic locally sourced ingredients in their menu, offering an edgy take on traditional British cuisine. With striking d's233;cor and a stunning bar, the Phi Restaurant seems set to become an A-list venue not only for the guests of the hotel, but also the general public.

Another distinctive feature of Hotel Indigo London-Paddington is the seasonal renewal that will colour the guest'ss experience of the hotel. As scent, sound, lighting, soft furnishings and menus change with the seasons, guests will experience the ambience of the hotel anew throughout the year.

The Hotel Indigo London-Paddington design was creatively interpreted by Douglas 's38; Wallace to capture the character of the bustling Paddington and Hyde Park area, making Hotel Indigo London-Paddington a unique product. Vast murals in its individually designed bedrooms depict architectural features from nearby Paddington Station, Hyde Park and Little Venice. The hotel design brings together Fibonacci mathematics, art and nature in perfect symmetry, from the flawless proportion of the nautilus shell -- the logo of Hotel Indigo -- to the signature murals of the Paddington Station arches in the guest rooms to the especially crafted glass spiral staircase and crystal chandelier adorning the reception area. Quality and comfort are the hallmark of all London Town Hotels properties, and Hotel Indigo London-Paddington will echo this ethos with pure colours, hardwood floors, spa-inspired showers, layers of plush bedding and high-quality linen, placing the hotel above an ordinary place to stay.

Considering that Hotel Indigo London-Paddington (http://www.hipaddington.com) will set a precedent for over 200 hotels planned to open in 10 years in EMEA, the hotel'ss success will undoubtedly be key to the future development and positioning of the brand. In the face of growing uncertainty surrounding the economic climate, Koolesh Shah is confident that the 64 bedroom boutique hotel'ss unique location and IHG'ss global support will provide strong foundations for the Hotel Indigo brand to thrive throughout the UK and beyond.

About London Town Hotels:

London Town Hotels Limited is one of London'ss fastest developing hotel groups. Starting from one hotel in West London, London Town Hotels has already grown to a group of hotels spanning central London from Paddington, through Hyde Park, Kensington and also in Nottingham flying the flags of Choice Hotels - one of the largest worldwide hotel chains.

For more information please call Simona Feruliovaite at +442072442986 or e-mail her.

Hotel Indigo London-Paddington

16 London Street, Paddington,

London W2 1HL, United Kingdom

Phone: +44 (0) 207 7064444

Fax: +44 (0) 207 7061100

Web: http://www.hipaddington.com

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