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Hawaiian Island Creations HIC Sun Care Products Now AvailableOnline



In a partnership with Hawaiian Island Creations (http://www.hicsuncare.com/) (HIC), John Bowen and Dr. Nic Martens, founders of Outside Labs, meld world-class scientific expertise with a lifetime of action sports experience in making HIC Suncare items available to a larger audience through Web sales.





This partnership'ss sole mission is to bring the best sunscreen, formerly available only in high-end specialty stores, to a broader online market. The HIC brand of sweatproof, waterproof sunscreen is intended for any individual who participates in popular outdoor sports, such as surfing, biking, running, or sailing.



The HIC sunscreen is available in the signature yellow 4 oz bottles, and provides waterproof and sweatproof UVA/UVB sun protection, including SPF 30 and SPF 50 levels formulated for endurance athletes. Other products include a gallon-sized container of sunscreen for teams and groups, and an SPF 30 lip balm.



From the Hawaiian surfer to the triathlete, endurance athletes rely on technology and training for success, which includes learning about nutrition and aerobics, developing training plans, and tracking performance for improvements. Part of the outdoor sports equipment for such athletes includes a reliable sunscreen that can go the distance. HIC Suncare products have been shown to provide 200% better waterproofing, sweatproofing, and UVA protection than the market leader, making it the best sunscreen (http://www.hicsuncare.com/products.aspx) for outdoor endurance sports.



Jamie Sterling, first place winner of the 2006 Maestro del Gringo Tube Riding Contest and holder of top ten finishes in the 2008 Maverick'ss Surf Contest, the 2006 Red Bull Dungeons Big Wave Event and others, as well as the Surfline Best Performance Award and the 2006 Billabong XXL Awards states that, When I use HIC sunscreen I can surf multiple sessions throughout the day and not worry about reapplying. It'ss like me: chasing big swells around the globe, always on!



Kekoa Cazimero, world-renowned surfer in Hawaii and winner of the NSSA National Open Men'ss championship in California, agrees: The product (HIC sunscreen) is great and all my boys use it's8230;It lasts long and the bottle is flashy like me!



By combining a deep understanding of skin care science and expertise in action sports, HIC has created the best sunscreen to meet the exacting demands of professional athletes who need to protect their skin in the most extreme conditions.



For more information, or to purchase these products, visit HIC Suncare (http://www.hicsuncare.com/about-us.aspx).



About Outside Labs and Hawaiian Island Creations:



John Bowen and Dr. Nic Martens, founders of Outside Labs, bring both scientific expertise and endurance sports experience to their partnership with Hawaiian Island Creations, an authentic surf company providing quality sun care products. Martens earned a Ph.D. in biochemistry from the University of Cambridge in the UK and spent 13 years developing healthcare products for Johnson 's38; Johnson.



Bowen earned graduate degrees at both Caltech and Harvard, and was a rocket scientist at NASA. Both have surfed and snowboarded extensively across the globe.



Outside Labs and HIC Suncare present a united effort to bring effective, reliable sun care products to all outdoor sports enthusiasts by making these products available online.






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